Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

FEBRUARY 28, 2012

Although specialists, connectors, and soloists can still excel with focused competencies and service offerings, disruptors are built on the versatility of social-media and tech-savvy professionals. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing.

CPM 137

CPM Compete Marketing Hubspot 137

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. both traditional and social media. as spokes from the center.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Writtent Blog

JULY 25, 2013

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. The example below illustrates a perfect alignment of content and call-to-action: Image credit: Social Media Examiner.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 111

HootSuite Brands Price Collaboration 111

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

Pixlee

JANUARY 18, 2019

It’s convenient, mobile-friendly, and gives you the space to get creative with your message. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Use no more than 20% text in your thumbnails to boost engagement and ROI.

ROI 45

ROI Instagram Video Brands 45

Buffer Social

AUGUST 7, 2018

Businesses are becoming more and more savvy at creating high-quality content across all social media channels. Consider the return on investment (ROI) of each Facebook post. One thing that doesn’t get talked about enough when it comes to your Facebook marketing strategy is the ROI of each Facebook post.

Research 111

Research Brands Facebook ROI 111

Oktopost

AUGUST 5, 2019

Some companies are primarily focusing on mobile platforms and apps. In markets and industries where the majority of the action on mobile, Appsflyer has the attribution solution. They specialize in mobile attribution and marketing analytics. Social Media. Pay Per Click. Customer Relationship Management.

Hubspot 90

Hubspot Marketing WordPress Collaboration 90

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). What is the social media stat of the week?

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Social Media Marketing GPS (91 pages).

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Holger Schulze laid out these ten predictions in January 2011.

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

JANUARY 30, 2020

Organic social media. Social media has become integral to SaaS marketing at large. Although software companies may not seem like the ideal candidates to thrive on social media, many SaaS brands are taking full advantage of platforms like Twitter, LinkedIn and Instagram. Empower people to use your products.

Strategy 99

Strategy Marketing Case Study How To 99

Webbiquity SMM

JANUARY 15, 2013

The Simple Science of Facebook Engagement by MyBeak Social Media. Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline. ” Social Media Marketing: How I found the Facebook topic that was 371% more effective by MarketingSherpa. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Kikolani

MARCH 8, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. Blogging / Content.

Mashup 126

Mashup Meeting Resources Adwords 126

Koka Sexton

MAY 26, 2019

You can create a lookalike audience based on your Facebook pixel data, mobile app data, or even an existing customer database (which you can upload in csv or xlsx format). On average, email marketing generates $40 for every $1 spent —that’s 4,000-percent ROI! More than SEO ($22), display ads ($20), and mobile marketing ($11).

Strategy 63

Strategy Loyalty Influencer ROI 63

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot.

Video 40

Video Twitter Content Facebook 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264

Marketing SEO Case Study Small Business 264

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Asana does this regularly, as seen in the 3 Tips to Drive Operational Excellence from T-Mobile’s PMO blog post. But here’s the deal.

Content 221

Content Marketing Loyalty Collaboration 221

Buffer Social

MAY 18, 2017

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. – Instagram.

Instagram 111

Instagram Twitter Facebook How To 111

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191

Research Social Media B2B Statistics 191

Buffer Social

FEBRUARY 16, 2017

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Marketers’ Usage.

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Buffer Social

APRIL 20, 2017

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. All the cool camera features that Facebook has been releasing over the past few weeks is just the first act of its plan to integrate augmented reality into social media.

Marketing 111

Marketing Conference Analytics Real Estate 111

Convince & Convert

JULY 15, 2016

So, how do I build this thing or anything else like an ROI calculator or an interactive whitepaper or interactive video? But something like an assessment or an ROI calculator might be very bottom of the funnel. So, we’re creating an app and that app had to live on our landing page or it can live on a customer’s website.

Content 102

Content How To B2B Questions 102

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, businesses that blog generate 97% more inbound links: Image credit: HubSpot. It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Later

NOVEMBER 4, 2018

Back in June 2013, when videos were first introduced on Instagram , they were limited to 15 seconds and had to be shot in-app on your mobile device. . It wasn’t long after that Instagram introduced the now-ubiquitous Instagram Stories , which, as you’re probably aware, totally changed both the Instagram platform and social media. .

Instagram 76

Instagram Video Analytics Feed 76

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Statistics 219

Statistics Research Social Media B2B 219

Writtent Blog

JULY 6, 2016

of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Image Credit: Orbit Media Studios. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83