Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Why is customer service software critical for business success Weaving yet another tool into your software stack might be daunting.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Feel free to jump ahead: What is marketing automation? Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. After all, you need to be able to recognize a brand to trust and buy from it. A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

OCTOBER 6, 2022

In this article, we’ll take an honest look at Khoros and give you our thoughts on whether or not it’s worth using for your business. Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Khoros solutions .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Hootsuite

NOVEMBER 7, 2023

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Identify pain points and new product opportunities. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. They provide real-time notifications and tracking and can be integrated with other tools for amplified efforts.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Putting your social interactions into context can uncover how to do better business. Putting your social interactions into context can uncover how to do better business. Is it time to step up your social media monitoring ?

Campaign 125

Campaign Social Media Tools Hubspot 125

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

MARCH 9, 2023

Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. Con: Hootsuite’s big feature set comes with a big price tag, and the social listening features are only available for their Business and Enterprise-level plans. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

OCTOBER 9, 2017

You might be thinking, “Why do I want to target millennials? You might be thinking, “Why do I want to target millennials?” In fact, it’s estimated that in 10 years, more than 70 percent of the workforce will be millennials. Hubspot Provides Value through Rich Content. It’s all about adding value!

B2B 158

B2B Instagram Brands Hubspot 158

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. This couldn’t be more wrong. Managers and clients care about business impact, says Tom Basgil, Social Media Consultant at Tom Basgil LLC.

Social Media 90

Social Media How To Skills Hubspot 90

Socialmedia.biz

JULY 8, 2020

To help you best use social media for your business, we’ll walk you through nine easy steps to consider. One persona might be “Melanie the Mom,” who leads a busy child-centered life and needs access to stylists who can cut down on the time she spends shopping for herself. Determine Your Audience. Now take that a step further.

Social Media 179

Social Media Tips Hashtag UGC 179

The Realtime Report

JULY 26, 2019

4 DIY Marketing Tips for Small Businesses on a Budget. Plenty of new or small businesses owners would love to hire a team of professionals to solve their marketing problems. Fortunately, you don’t have to be a marketing maven or an SEO guru to make a few smart decisions that will boost your company’s visibility online.

Small Business 161

Small Business Tips Marketing Hubspot 161

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Ignite Social Media

OCTOBER 6, 2022

In this article, we’ll take an honest look at Khoros and give you our thoughts on whether or not it’s worth using for your business. Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Khoros solutions .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Buffer Social

JANUARY 22, 2024

“This year is going to be transformative!” So, I can’t really speak to what might be, based on data, the new reality of this year. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

FEBRUARY 13, 2018

We’re now long past the days of having to “sell” business executives on the value of social media for marketing. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. Buyers appreciate business social media use. Small Business Trends ). 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Oktopost

NOVEMBER 3, 2021

However, not all leads are born equal – some will never be in a position to become a customer, while others are just not ready, yet. . However, not all leads are born equal – some will never be in a position to become a customer, while others are just not ready, yet. . could possibly purchase the service or product being offered.

B2B 135

B2B How To Data Process 135

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. This means that more and more businesses have come onboard, so maybe it’s time to also join the game? And for many, it seems as the logical next step.

Company 206

Company Hubspot eBook Diagrams 206

BeingOptimist

JANUARY 14, 2022

Identify the Product/Market Fit. We assume that you have already found a market and a product at this stage. However, for those just beginning, let us go through product/market fit. However, for those just beginning, let us go through product/market fit. Create the Content Marketing Strategy for Your SaaS Product.

Startup 105

Startup Discount Price Survey 105

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Hootsuite

AUGUST 16, 2023

It can be the best time-saving gadget in the world, but if it’s a pain to use, you’re not going to reach for it very often. In fact, we believe scheduling software to be so integral that we wrote a post outlining the 15 best social media scheduling tools. That’s why we’ve journeyed far and wide to bring you this list. Hashtag research?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Many of these tasks could be automated. Why Sales Automation is Key to Business Growth. This makes the work of sales professionals one of the most vital functions of any business.

Tools 98

Tools Hubspot B2B Price 98

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. I’ve never used a content calendar or automation tool (although some of them can be useful). What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Ignite Social Media

MARCH 25, 2021

Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked. The first list of products we put up on the website was fairly ridiculous in hindsight. That’s not it.

Social Media 172

Social Media Advertising Team Hubspot 172

Oktopost

JUNE 14, 2021

In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects. In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects. From there, they may be developed into loyal customers.

Comparison 145

Comparison SEO Curation Domain Name 145

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. Likes, +1s, Favorites, Repins, Retweets.

Small Business 263

Small Business Social Media How To ROI 263

Convince & Convert

SEPTEMBER 10, 2014

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach.

Hubspot 132

Hubspot Marketing Team Conversation 132

Social Media Strategies Summit

FEBRUARY 4, 2021

Millions of businesses are trying to survive COVID-19 conditions. With limited marketing funds, businesses are now looking for avenues that will help them get the most bang for their buck. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

APRIL 15, 2020

However, not all is lost nor does it have to be. Push pause on all scheduled content and campaigns for the time being, so you can give yourself some breathing room while you reevaluate. What should be postponed? We are all human and need to be especially mindful of our audience’s struggles and needs at a time like this.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JULY 7, 2021

Not only does the customer service representative you’re talking to find the product for you, they’re also able to complete your transaction in the chat. Conversational commerce can even be used to confirm your attendance at a brand event over text message instead of navigating to a separate signup page. Now, more than 1.7

Team 140

Team Conversation Social Media Instant Messaging 140

Oktopost

FEBRUARY 28, 2022

Your employer brand is what candidates think when they see a job posting from your business. By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand. On the other hand, a weak brand could lead to 10% more spending on each new hire.

Company 136

Company B2B Brands How To 136

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. Benefits of Facebook Messenger for business. With over 1.3 Generating high-quality leads.

Facebook 143

Facebook How To Airlines Survey 143

Postcron

JANUARY 10, 2020

In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. The importance of reviews to a brand’s online reputation cannot be understated. Emails have always been an effective marketing tool for businesses. Refer to this chart. .

Review 123

Review Apparel Reputation Survey 123

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. You can use it to plan every stage of the content production and distribution process. With multiple challenges, stakeholders and tasks, content production can be demanding. What is a content calendar?

Content 81

Content Collaboration Project Template 81