Ignite Social Media

AUGUST 2, 2023

Generated by Dall-e AI Generative AI is defined as artificial intelligence that is used to create something. Suddenly, people from all industries are truly seeing how powerful this technology is. Will Generative AI Take Social Media Jobs? Often, AI-created content is more useful as inspiration or a starting off point.

Social Media 144

Social Media Marketing Microsoft Software 144

Ignite Social Media

JULY 24, 2023

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence.

Social Media 148

Social Media Analysis How To Syndication 148

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. What we found was that it’s not that people are inherently disloyal, it’s that they haven’t yet found a brand worthy of being loyal to.¹

Reddit 143

Reddit Research Loyalty Survey 143

Ignite Social Media

JANUARY 22, 2024

Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. If you’d rather read along, we’ve also summarized the discussion in the article below. Why Run TikTok Ads Without a Brand Account?

Organization 179

Organization Campaign Conversation Platform 179

Hootsuite

APRIL 17, 2024

If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. How does the Threads algorithm work? What is the Threads algorithm?

HootSuite 86

HootSuite Feed Feedly Instagram 86

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 62

Social Media Tools B2B Team 62

The Realtime Report

NOVEMBER 2, 2023

Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies. Chew explains, “We’re a ‘debug’ digital consultancy, which means we figure out what’s wrong and improve it. Sticking to old definitions hurts businesses and consumers.

Retail 178

Retail CSR Marketing Yahoo 178

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 80

Template Templates Social Media RFP 80

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. We love this recent example from Target. We’d say that’s an adorable win-win.

Social Media 161

Social Media Brands Content UGC 161

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We live in an age where promoting our services online is essential. Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 If you’re still figuring it out, we’ll do the heavy lifting for you. billion in 2022.

Social Media 161

Social Media Brands Fair Use Marketing 161

Ignite Social Media

AUGUST 14, 2023

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. In that case, you may want to engage a social media marketing agency.

Social Media 147

Social Media Marketing Cost Team 147

Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. Empowering yourself with the right questions can help you understand if you have the right team managing your social media marketing. Glad you asked.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. Read on to find out how to start saving time by scheduling Threads posts. #1 1 Social Media Tool Create. Convinced that scheduling Threads is for you?

Instagram 107

Instagram HootSuite How To Social Media Management 107

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 102

Social Media Team Social Media Management Report 102

Ignite Social Media

APRIL 8, 2022

It’s so easy to grab music, sounds or images on social media and reuse them. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Please note : We are not lawyers and this is not legal advice. Fair Use in the Social Media Age.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 112

Social Media Strategy Exercises Retail 112

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. How can this brand make their lives better?”

Trends 144

Trends Brands Airlines Energy 144

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? Teams that use AI are more likely to meet their goals. And what is working and not working?

Research 140

Research Strategy Influencer Survey 140

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 150

Social Media Video Feed Feedly 150

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 102

Resources Telecommunications Collaboration Project 102

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 100

How To Sentiment Template Templates 100

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 115

Software Products Team One Spot 115

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Skills 194

Skills Groups Groups LinkedIn 194

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 105

Engagement Tips Loyalty Metrics 105

Bill Hartzer

SEPTEMBER 29, 2023

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

Influencer 165

Influencer Tools Travel Collaboration 165

Oktopost

MARCH 10, 2022

We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. Traditional channels that used to be our ‘bankers’ disappeared overnight. Every day, we ask ourselves the same questions—What’s working? Why Measure Social ROI.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

Team 91

Team Meeting Report Social Media 91

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107