Trending Sources

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Some webinar hosting platforms have this capability built in. Alternatively,

First Think Tank webinar and last call for beta testers.

SocialFish

And SocialFish is teaming up with CommPartners to host the  first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Content will include findings from our recent white paper on Social CRM for Associations, a peer-to-peer chat, and live Q&A. We’ve already built several learning modules, including: 6 Steps to a Great Social Media Policy.

Open Call for Content Contributions

Spin Sucks

Bring me your case studies, your articles, your podcasts, and your webinars! With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn. Spin Sucks Pro webinars. This post is written by Lisa Gerber. And that’s just this year.

Five Easy Ways to Use Google+

Spin Sucks

It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter. One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. Learning Series – Create a carefully planned curriculum of educational content delivered via a series of webinars, slide show presentations, videos, or other platform.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That information may be third-party links, but may also be hosted on the company’s website or blog. Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides.

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Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Last week, I wrote about how to use traditional or influencer media relations to extend your reach. I won’t belabor the point here, but if you misesed it, it’s worth the read not just because I wrote it, but because it’s what I learned from the webinar Andy Crestodina hosted for us earlier this month. By Gini Dietrich. Offsite Content Marketing. Here’s how.

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Media Relations Can Be Measured Against Real Dollars

Spin Sucks

Later today (12:00 ET), we are hosting a  free webinar on how to use media relations to generate qualified leads. In this case, the lead magnet is “contact us,” but there are a variety of things you can provide behind anchor text: A particular piece of content, such as a blog post, white paper, eBook, podcast, or video. By Gini Dietric h. The Lead Magnets.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution. This will give you more insight on what they’re interested in and their needs.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Top of the Funnel: Educate and Inform.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Webinars. Guest Posts, Podcasts, Webinars, and Videos. Really! Here ya go.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Webinars. Guest Posts, Podcasts, Webinars, and Videos. Really! Here ya go.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). ” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. WordPress Hosting SEO ). Earnest Agency ). 4. years.

15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Host a Webinar. If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar. Well, you’ve come to the right place. Expert Content. Cut Way Back. Be More Relevant.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. It’s the fault of businesspeople. Doable?

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2011 Q3 Review: SocialFish Clients and Work

SocialFish

Social CRM for Associations webinar for Peach New Media’s Association Technology Toolbox. Avectra ROI and Social CRM Webinar–We presented a webinar featuring use cases from our latest white paper. We’ve continued hosting a Think Tank Webinar Series with the help of CommPartners. This year’s flying by. Strategy clients.

Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Bill Hartzer

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. What is Word of Mouth Marketing? Generated thousands of qualified leads.

7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think  SlideShare  presentations, videos, blog posts, white papers, etc.) This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience. Jay is the founder of [link] and host of the Social Pros podcast. Enjoy! Why shouldn’t you do the same? 3.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars. Here are all our white papers. Exactly.

How to Create Massive Value Content & Blow Your Readers’ Minds

ProBlogger

Other bloggers invite you over for guest posts and webinars. case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Hold a webinar on the same content and give the guide away to listeners after the webinar. 4. This is a guest contribution from Pooja Lohana. Let’s face it. STEP 1.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

Avectra Social CRM Roadshow –Avectra hosted 6 breakfast session–two each in DC, Alexandria, and Chicago–where we presented Social CRM concepts to association executives. As part of this resource, we’ve been hosting a Think Tank Webinar Series with the help of CommPartners. This quarter, we did webinars on Social CRM, and Social Media Risk.

Get More From Email Signatures With Sigstr

Convince & Convert

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. This is episode three of my new show: Marketing Marvels. It is awesome.

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). White papers. Webinars. Absolutely. More = More. Blogging.

How Gordon Ramsay Can Increase Your “Expert” Value by 23,900%

ProBlogger

This is like a chef who has spent a year travelling to produce a guide to the top seafood restaurants, or written a paper on the effect of global warming on seasonal food production. Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. holding regular events for example webinars, seminars and teleseminars. hosting your own online TV show. This guest post is by Amy Harrison of Harrisonamy.com. An extreme example?

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Risk identification is just the first step in the risk management process. Media Exposures. Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Strangers.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners. Jay is the founder of [link] and host of the Social Pros podcast. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Webinars. Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. RAVE in a few weeks. tools.