| |  Hosting + Webinar + White Paper |
| Page 1 of 1 | Previous | Next | ENGAGE JANUARY 6, 2012  7 Tips for Content Marketing Webinar Success A ccording to CMI’s newly released 2012 B2B content marketing study , marketers give webinars the second highest effectiveness rating as a content marketing tactic. Perhaps webinars are underutilized because, from planning content to getting attendees, you’ve got a lot of hurdles to jump through and the last thing you want is to feel like you just hosted a party and no one showed up. | SPIN SUCKS SEPTEMBER 7, 2011  Open Call for Content Contributions Bring me your case studies, your articles, your podcasts, and your webinars! With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn. Spin Sucks Pro webinars. This post is written by Lisa Gerber. And that’s just this year. | | | | | |
| SOCIALFISH APRIL 11, 2011  First Think Tank webinar and last call for beta testers. And SocialFish is teaming up with CommPartners to host the first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Content will include findings from our recent white paper on Social CRM for Associations, a peer-to-peer chat, and live Q&A. We’ve already built several learning modules, including: 6 Steps to a Great Social Media Policy. | SPIN SUCKS JULY 25, 2012  Five Easy Ways to Use Google+ It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really. | SOSHABLE APRIL 30, 2013  The Rise of Webimercials – Webinars that are Only Mildly Educational There’s a trend in the automotive industry towards putting out really, really bad webinars. believe that webinars have played an extremely important role in this change and I’m proud to have been a part of it. However, I’ve been listening to some webinars lately that are really light on the educational components and heavy on the pitch. This needs to stop. | SPIN SUCKS AUGUST 3, 2011  Four Content Ideas for Driving Inbound Leads Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. But that wasn’t the case with Marcus’s webinar that he so willingly helped us host while we have Spin Sucks Pro in private beta. You really should download and watch Marcus’s webinar. | | | | | | | |
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SOCIALFISH | MONDAY, OCTOBER 24, 2011  Social CRM Use Case 2: Socializing educational content for member retention
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. USE CASE: A trade association had been hosting 45 webinars per year using a well-known webinar platform that is not integrated with any other systems. The archives were seldom accessed, but the webinars were viewed as one of the top membership benefits, and many organizations use them to train their staff teams. What do you think? MORE >> -
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011  Secret to a Killer B2B Social Media Program
Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas
Boring white papers and boastful case studies are common pitfalls. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. Learning Series – Create a carefully planned curriculum of educational content delivered via a series of webinars, slide show presentations, videos, or other platform. white paper can become a series of blog posts. One of the biggest challenges B2B marketers have is coming up with new content. So how do you find new content that engages audiences? MORE >> -
CONVINCE & CONVERT | TUESDAY, MARCH 23, 2010 Convince and Convert Blog: Social Media Strategy and Social Media.
They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Strangers. MORE >> -
TRADESMEN INSIGHTS | TUESDAY, JANUARY 10, 2012 Content Marketing: Key to Thought Leadership and Leads
Content like white papers, fact sheets, case histories and webinars are just a few examples and might be used at different stages of the sales funnel. Sonnhalter is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B. This free, one-hour webinar will be Thursday, February 2, 2012 at 1:00 p.m. EST. Participants can click here to register for the “8 Content Initiatives You Need to Seriously Consider for 2012” webinar. MORE >> -
- Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales BILL HARTZER | WEDNESDAY, JUNE 24, 2009
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- Social Pros 8 – Ian Greenleigh of Bazaarvoice CONVINCE & CONVERT | THURSDAY, MARCH 22, 2012
- Social Pros 8 – Ian Greenleigh of Bazaarvoice CONVINCE & CONVERT | THURSDAY, MARCH 22, 2012
- Enterprise communities: Build or Join? (cross-posted from ZDNet) CITIZEN MARKETER 2.1 | TUESDAY, OCTOBER 28, 2008
- The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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