article thumbnail

5 ways social media listening increases customer advocacy

Sprout Social

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

article thumbnail

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Data 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Establishing and protecting your brand’s reputation online

Sprout Social

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Their Twitter profile proudly displays #BlackLivesMatter. Like many hospitality brands, Airbnb has seen their fair share of negative reviews from renters and hosts. If sentiment is trending up or down.

article thumbnail

Reuters, Rogers and social dashboards

Sherrilynne Starkie

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. It displays the news that is most popular in Reuters social network.

Wireless 292
article thumbnail

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed.

Brands 127
article thumbnail

Top 7 Mention Alternatives For 2024

Keyhole.co

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s pricing starts from $63/month for individuals and small businesses. Some users report limited features , particularly for LinkedIn.

article thumbnail

Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.