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Decoding corporate communications: Functions, goals and skills

Sprout Social

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Skills 109
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What is hashtagging and how to use it effectively

Sprout Social

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Hashtag 118
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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Social

But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. 💡 To keep up with Josh, check out his website , LinkedIn , Twitter , podcasts ( 1 & 2 ), and subscribe to his newsletter. This can spark other forms of content, like a Twitter thread or a podcast discussion.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Consider the value of hiring a community manager.

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What Are the Top Social Media Platforms for SMBs?

Later

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Basically, they allow you to own a space where direct, two-way communication can occur between you and your customers. Are you looking to reach new customers?

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How to Use Facebook Groups to Grow Your Business

Later

In summary, Facebook Groups allow you to: Own a space where direct, two-way communication can occur between you and your customers. Control who is part of your community and create a safe space. Monitor audience sentiment. Build communities around certain topics or events related to your brand, or even location-based groups.

Groups 74