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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team.

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. You can definitely go the SMS route.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

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So, What’s the Deal with “Clubhouse”?

Likeable

While new, hot social platforms have a long history of not living up to their initial hype, Clubhouse has nonetheless started to draw the attention of marketers and the media, aided by its tremendous growth and early adoption by celebrities and influencers. By December, it had reached over 600K users while still being invite-only. .

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Yeastar Simplifies Customer Communication and Engagement, Adds WhatsApp and SMS

Bill Hartzer

With the recent integration of WhatsApp and SMS, Yeastar is paving the way for businesses to revolutionize the way they interact with their customers. That’s precisely what Yeastar has achieved by introducing WhatsApp and SMS integration. It is where we can differentiate and brand ourselves uniquely.”

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