Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 134

Brands Apple Cost Advertising 134

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

AUGUST 29, 2022

Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! As a podcast host herself, you’ll definitely want to hear this! Want to launch a podcast?

B2B 132

B2B Strategy How To Social Media Management 132

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Social Media Management 78

Social Media Management Social Media Meme Apple 78

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 130

Video Social Media Wireless Marketing 130

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. But these are becoming less and less informative as the world moves at Internet speed.

Marketing 206

Marketing Metrics B2B ROI 206

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

Analytics 137

Analytics Report Social Media Google 137

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually.

Strategy 113

Strategy Content How To Marketing 113

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 98

Influencer Brands Collaboration Authentication 98

Kikolani

SEPTEMBER 13, 2016

While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. The most relevant SEO metrics for backlinks.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. The most relevant SEO metrics for backlinks.

Metrics 60

Metrics Analysis SEO NoFollow 60

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 140

Statistics Social Media Video Marketing 140

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 108

Influencer Campaign How To Marketing 108

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. How do you get non-marketers involved?

B2B 158

B2B Questions Content Repository 158

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. It’s not possible to have a successful digital marketing strategy or social media strategy without it. Define the metrics How do you know what success looks like?

Engagement 101

Engagement Tips Loyalty Metrics 101

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? Share of voice metrics you should know Here are a few SOV metrics worth tracking. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Unmetric

JUNE 25, 2019

Instagram analytics provides you with data about your account, your posts, the engagement metrics, the best and worst time to post, and so on to help amplify your Instagram presence and drive sales. This is a great tool that ticks all the owned topline metrics but doesn’t include competitive intelligence to benchmark your performance.

Analytics 130

Analytics Instagram Tools Metrics 130

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. but this time—ken’s hosting.

Social Media 78

Social Media Sentiment Metrics Data 78

Oktopost

MARCH 13, 2023

Host Olivia Messina and Stephanie discuss the content types that consistently earn high engagement and why posting more doesn’t guarantee better conversion rates. When looking at social metrics, she emphasizes the importance of looking at quarterly as well as year-over-year. Watch the live recording: Love going Behind the Post?

Social Media Management 118

Social Media Management B2B Data Social Media 118

Keyhole.co

FEBRUARY 6, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics?

Analytics 52

Analytics Overview Hashtag Metrics 52

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The truth is Facebook marketing is not easy. daily and 2.07

Facebook 166

Facebook Marketing Training Template 166

Buffer Social

AUGUST 14, 2023

Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then. TikTok analytics is a set of data and metrics that provide insights into how your content performs on the platform. Here are the metrics to monitor in your TikTok analytics dashboard.

Analytics 84

Analytics Overview Metrics Trends 84

The Realtime Report

MARCH 30, 2021

Thanks in no small part to the internet, the world has transitioned from a sales-based and corporate-driven market to an economy whose foundation relies on trust. One of the reasons why starting an eCommerce business is so accessible is because of the multitude of platforms that are available to host your online store.

Tips 206

Tips Price Loyalty Statistics 206

Jon Loomer

MAY 3, 2022

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. The metrics were close to nothing. It was nothing like video engagement metrics, for example. I get this from Libsyn, which is my podcast host. I have a whole bunch of thoughts on this.

Facebook 202

Facebook RSS Aggregator Mobile 202

Sprout Social

SEPTEMBER 21, 2023

Sure, the influencer marketing boom means there’s no shortage of creators to partner with. An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Search As noted earlier, many influencer media kits are hosted on portfolio websites.

Influencer 90

Influencer UGC Metrics Case Study 90

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. You can find Megan on LinkedIn actively sharing insight in B2B content marketing.

LinkedIn 109

LinkedIn B2B How To Metrics 109

Later

JUNE 3, 2021

We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories. Remember to incorporate product marketing. Build an influencer marketing strategy. Tip #3: Remember to Incorporate Product Marketing .

Instagram 122

Instagram Tips Template Templates 122

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Social platforms and meaningful metrics are always evolving.

Influencer 98

Influencer Campaign Marketing How To 98

Pam Moore

JULY 5, 2017

How to monitor live traffic on your site when hosting an online event? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? 10 Google Analytics metrics you should be paying close attention to on a regular basis.

Analytics 167

Analytics Google Metrics ROI 167

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Network Marketing

MARCH 5, 2024

Live Videos: Host Q&A sessions, behind-the-scenes glimpses, product demos, or casual chats ️ to connect with your audience in real-time. Analyze the built-in analytics offered by each platform to track engagement metrics and identify what's working and what's not. Remember, experimentation is key!

Features 56

Features Engagement Social Media Metrics 56

Unmetric

JULY 2, 2019

There’s a host of features that will help you analyze your brand’s social media performance on LinkedIn and make better marketing decisions. SocialPilot is a great tool that gives a detailed analysis of your LinkedIn marketing efforts. This tool comes with a host of features to amplify your LinkedIn presence. SocialPilot.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Convince & Convert

JULY 14, 2013

Lately, I’ve been asked to judge quite a few marketing awards competitions. It is that most marketing awards entry write-ups are absolutely terrible. Convince & Convert is the fifth marketing services firm I’ve owned or managed. Jay is the founder of [link] and host of the Social Pros podcast.

Marketing 145

Marketing Metrics Compete URL 145