Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Key Performance Indicators (KPIs).

Social Media Management 101

Social Media Management Social Media How To Applications 101

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 134

Analytics Report Social Media Google 134

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. All you need to do is hop onto a social media listening tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

APRIL 4, 2023

Read this blog to know more about what social media stories are and some of the best ways you can use its features. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? You can determine this through native analytics or a social media management tool, like Sprout.

Strategy 110

Strategy Content How To Marketing 110

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Here are six ways to get more out of your social media marketing budget. So, how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Check out these six ways to get more value out of your social media marketing budget. So how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

Sprout Social

FEBRUARY 15, 2024

Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button. Define the metrics How do you know what success looks like?

Engagement 98

Engagement Tips Loyalty Metrics 98

Buffer Social

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then.

Analytics 84

Analytics Overview Metrics Trends 84

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 117

Report Social Media Social Media Management Project 117

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. This guide will cover how your brand can benefit from a social media takeover.

Social Media 111

Social Media How To Hosting Hashtag 111

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Marketers hustle to push out engaging content every day to skyrocket their engagement levels. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

MARCH 17, 2021

In recent years, it feels as if organic social reach is on the decline. More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. For example, a brand might share a teaser of an upcoming show or host a giveaway if they reach a certain follower milestone.

Social Media 127

Social Media Strategy Upcoming Engagement 127

Social Media Strategies Summit

SEPTEMBER 14, 2021

Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Simply put, we’ve almost become desensitized to online content, which makes it extremely difficult for social media managers to cut through the noise and build a connection with their audiences.

Brands 286

Brands Meme Research Social Media 286

Social Media Strategies Summit

FEBRUARY 18, 2021

Basically, there is a lot that you can do with videos, depending on who your audience is and what your marketing goals are. The point is to use videos for social media as these will be the preferred type of content for most users. Want to find out more about social media trends? Keep reading.

Trends 193

Trends Social Media Authentication Instagram 193

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.

Collaboration 85

Collaboration Template Templates Team 85

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Your social media plans should include a laser focus on both of these if you want to succeed.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. The main metric we focused on was followers.

Questions 79

Questions Social Media Platform Metrics 79

Hootsuite

SEPTEMBER 5, 2019

Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. In this post, we’ll share key tips for hosting a YouTube contest. Get clear on why you want to host a YouTube giveaway before you start planning it. Hosting your contest on YouTube is an obvious choice. Set SMART Goals.

YouTube 110

YouTube How To Hosting Hashtag 110

Sprout Social

JUNE 1, 2021

Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. Strengthen your case by hosting a separate call to discuss past performance and future goals. Awareness and engagement metrics align with several social media goals. Customer responsiveness .

Sentiment 83

Sentiment Proposal How To Metrics 83

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

Buffer Social

SEPTEMBER 28, 2016

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts.

Skills 40

Skills Social Media Hosting Marketing 40

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Convince & Convert

DECEMBER 5, 2011

We’ve known for more than a decade that relevancy drives email marketing results. This is marketing that approaches the “one to one” capability that professional communicators have dreamed about since the 1950s. Marketing Automation for Small Business. Marketing Automation for Small Business.

Marketing 118

Marketing Software ROI Small Business 118

Oktopost

MARCH 23, 2022

In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Colleagues who are excited about social and growing their personal brand. Host training sessions to deliver up best practices.

How To 62

How To B2B Training Survey 62

Convince & Convert

DECEMBER 10, 2014

Add up all the other expenses related to your social media, such as your social media management software, your stock photo licenses, designer fees, and the rest. Under this scenario, your total social media costs are approximately $26,500 per month. Sprout Social Shoutout.

Social Media 150

Social Media ROI Cost Insurance 150

Mindjumpers

APRIL 12, 2016

The changes will hopefully make it harder for clickbaiters to game feeds with meaningless content, but the real aim for the platforms hosting is to surface more engaging content more frequently so users return often and stay longer. The same goes for brands on social. Similar Posts: Make Your Digital Marketing Matter.

Brands 100

Brands Feed Feedly Publishing 100

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Your social media plans should include a laser focus on both of these if you want to succeed.

Social Media 60

Social Media Training Startup Team 60

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. Select your social platforms. Is it video?

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Convince & Convert

NOVEMBER 30, 2013

Here’s where you map out (via Excel, a special Google calendar and/or your social media management software) all the social media messages, email messages and other communications about your promotion. The leaders in Pinterest-specific contest oversight – and metrics). Editorial Calendar.

Social Media 167

Social Media Tourism iPad Software 167

Hootsuite

JULY 8, 2019

The takeover host might be a celebrity, an influencer, or even a team member. If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Choose your takeover host. There’s a reason why takeovers are a popular activity on Instagram. Promoting a new product.

Hosting 111

Hosting Instagram How To Hashtag 111

Diva Marketing Blog

APRIL 3, 2013

Me: So I told him the 7 Step Secret Sauce Recipe For Social Media Success. or as marketers might say -- your goals. The only social media properties you have control over are the blogs, communities, sites you build and host yourself. . Think about the metrics that will provide you the greatest insight.

Social Media 102

Social Media Curation Vimeo Skills 102

Buffer Social

AUGUST 2, 2017

For example, an advantage that Facebook Pages used to have is the Page Insights , which allows social media managers to understand how their Page and posts are performing. Here are the metrics and insights you can get from Group Insights: Growth details. Host regular events. Total members and members growth.

Groups 111

Groups Groups Communities Organization 111