Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Influencer Campaign How To Marketing 105

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

SEPTEMBER 21, 2023

Sure, the influencer marketing boom means there’s no shortage of creators to partner with. An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Search As noted earlier, many influencer media kits are hosted on portfolio websites.

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Influencer UGC Metrics Case Study 88

Buffer Social

OCTOBER 23, 2023

Host live sessions and Q&As to interact in real time with your viewers. Use it to tease upcoming content or collaborations. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. Explore collaborations with brands for sponsored content or product placements.

YouTube 113

YouTube Tips Collaboration Trends 113

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. Consider metrics such as the influencers’ follower size.

Influencer 52

Influencer Tips Collaboration Campaign 52

Unmetric

JUNE 25, 2019

Instagram analytics provides you with data about your account, your posts, the engagement metrics, the best and worst time to post, and so on to help amplify your Instagram presence and drive sales. This is a great tool that ticks all the owned topline metrics but doesn’t include competitive intelligence to benchmark your performance.

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Analytics Instagram Tools Metrics 130

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Buffer Social

AUGUST 14, 2023

Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then. TikTok analytics is a set of data and metrics that provide insights into how your content performs on the platform. Here are the metrics to monitor in your TikTok analytics dashboard.

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Analytics Overview Metrics Trends 84

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with). Behind the scenes” of YouTube’s influence.

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YouTube Video Authentication Education 123

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Why are you reaching out to them specifically?

Influencer 98

Influencer Campaign Marketing How To 98

Social Media Strategies Summit

FEBRUARY 18, 2021

Basically, there is a lot that you can do with videos, depending on who your audience is and what your marketing goals are. Brands and marketers are increasingly using this to have a real-time interaction with their audience. Well, one of the best ways to use live videos is to host a Q&A session with your audience.

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Trends Social Media Authentication Instagram 193

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

JUNE 13, 2023

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Sprout removes the curtain of mystery between all teams that touch social media.

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Atlassian ROI Social Media Collaboration 95

Sprout Social

APRIL 28, 2020

Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. In addition to craving more influence, social marketers also struggle to secure the budget and resources they need.

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Report Social Media Social Media Management Project 117

Buffer Social

JULY 17, 2023

Collaborating with brands Brand deals are omnipresent in YouTube videos ( “This video is sponsored by…” ), which can be attributed to the symbiotic relationship between brands and creators. Your chances of collaborating with a brand improve with more detail you add.

YouTube 72

YouTube Affiliate marketing How To Template 72

Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

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Eventful Social Media Badge Hashtag 147

Hootsuite

SEPTEMBER 5, 2019

Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. In this post, we’ll share key tips for hosting a YouTube contest. Get clear on why you want to host a YouTube giveaway before you start planning it. Find a collaborator who will share your contest with their contacts.

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YouTube How To Hosting Hashtag 110

Hootsuite

AUGUST 25, 2021

Whether you’re hosting a series, having a conversation, sharing a tutorial or putting on a performance, live streams create opportunities to flex your skills and build your brand. You can also add a co-host to share a split-screen live broadcast with a friend, guest or collaborator. How to go live with a co-host or guest.

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How To Hosting Eventful Report 137

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Host a giveaway Free stuff: You like it, I like it, everybody likes it. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn.

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Engagement UGC Facebook HootSuite 110

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

Keyhole.co

SEPTEMBER 20, 2023

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? Engage with your audience Maintain regular communication with your audience through emails and social media marketing. Host live sessions for real-time interactions. Respond to direct messages promptly.

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Reputation Brands Construction How To 59

Sprout Social

APRIL 12, 2017

Instead of giving up on the idea, let’s look at what you need to host the perfect Instagram takeover. Here are five things marketers have to look for with the right takeover strategy: 1. One of the more novice things to do is set unrealistic goals that only chase vanity metrics. Metrics to Consider for Instagram.

Instagram 65

Instagram Hashtag Metrics Marketing 65

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Track relevant hashtags.

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Social Media Tools Price Hashtag 91

Pixlee

AUGUST 17, 2020

Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beyond social, the brand uses this diverse content across all marketing channels to keep the audience engaged and connected. There are a number of ways to create engaging video content for social media marketing.

Social Media 96

Social Media Authentication UGC Communities 96

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

MARCH 23, 2022

In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Ask your social enthusiasts to participate: Usually, social enthusiasts are employees in customer-facing roles: marketing, sales, customer success.

How To 62

How To B2B Training Survey 62

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. For an example of this, look no further than Bustle’s collaboration with Sephora Collection. The Instagram Marketing Strategy Series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Ad secrets from Blenders Eyewear.

Instagram 100

Instagram Engagement Meme Metrics 100

Likeable

AUGUST 9, 2021

Tying into its Creator Week showcase event in June, the platform launched an affiliate marketing program that makes it easier for creators to earn money from product promotions. TikTok’s Creator Marketplace is an official collaboration platform that makes it possible for innovative content creators to partner with brands for paid campaigns.

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Platform Tumblr Badge YouTube 113

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

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Conversation Badge Sample Samples 166

Hootsuite

OCTOBER 31, 2022

There’s nothing we marketers love more than first party data, right? Instagram question stickers are a super simple way to host a Q&A, since it’s so easy for your audience. Host a takeover. Influencer marketing campaigns. Instagram is one of the best places to get feedback directly from your customers.

Questions 29

Questions Instagram FAQ Marketing 29

ProBlogger

AUGUST 29, 2012

content marketing. networking and collaboration. The thing with traffic, though, is that it’s easy to focus just on our total traffic figure, rather than considering whether the traffic we’re attracting is right for our blog , or how it affects our other metrics. Search engine optimization metrics.

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Metrics Blogger Collaboration RSS 39

Keyhole.co

MARCH 7, 2024

If you’re not too sure how much is a reasonable rate, consider using the Instagram Money Calculator from Influencer Marketing Hub. Essentially, it acts as the ultimate presentation that persuades potential clients to collaborate with you. Collaborate with other influencers or brands to increase your visibility.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

AUGUST 24, 2022

The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career.

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Social Media Management Social Media Tips Skills 98