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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Largest age group: 25-34 year olds. Key Stats: Over 2.8

Platform 119
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COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

The top 5 categories in which buyers expect to spend LESS in the next 1-2 months include: Concert & Event Tickets (60%) Trips & Travel (57%) Handbags & Accessories (52%) Sporting Goods (51%) Workout Clothing (48%). On those groups listed, Brands’ account rank last at 8% and then Bloggers/Vloggers at 9%.

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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Sports 38%. Travel 32%. But if you have a SimilarWeb PRO subscription you can pull this data for any site. Here’s a breakdown by percentile. Less than 20% 0. Entertainment 52%. Health 50%.

Mobile 164
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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Travel 30,622 1,457. Sports 6,687 1,500. Travel 49,431 1,586. Sports 22,905 5,087. Average Links Average Linked Pages. Food 612,238 12,886. Home 602,439 6,464.

Survey 166
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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

Facebook categorizes your interests into the following groups: News and Entertainment. Sports and Outdoors. Travel, Places and Events. My primary focus for this post is the “Your Interests” section, which attempts to understand what you’re interested in based on activity on Facebook. Business and Industry.

Yahoo 191
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Social media management services: 9 agencies your brand should check out

Sprout Social

Industries served: Computer Software, Consumer Goods & Services, Education, Financial Services, Food & Beverage, Government Administration, Hospital, Health & Wellness, Marketing & Advertising, Professional Services, Real Estate, Sports, Travel & Hospitality. Hoyden Creative Group. We live it.

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Using social listening to surface trends to your audience

Sprout Social

You can also filter trends by categories such as entertainment, news, sports and more. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more. The trend even made it to the Tweets of sports teams like the Golden State Warriors.

Trends 127