Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. Books and Reports. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Living Networks. Articles and Reports.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. The report also gives some tips and facts concerning the type of content that people share most and also how important it is to make your content share-worthy.

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. Supporting Resources: How to Prioritize Your Social Networks for Business.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. Books and Reports. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices. Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Another great way to engage on LinkedIn is through Groups. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Mindjumpers

FEBRUARY 24, 2012

But the benefits of using social media inside an organization still remains somewhat unexplored. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

Social Networking 258

Social Networking Report ROI Software 258

Buzz Marketing for Technology

JUNE 27, 2008

EIU Report. Enterprise Social Computing. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Intranet (Finding ROI) White Paper. Intranet Report. Technology Vendors. Other Blogs & Articles.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I’m tired of talking to people who want to do social media but let an ignorant boss or an archaic policy get in their way. not by having memos sent down from leadership about using social media, but one guy sticking his neck out to push the envelope.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

FEBRUARY 1, 2009

This is the second ( the first one addressed the junior employee ) of four blog posts tackling each of the demographics that I brought up in the original posts one by one and illustrate how I handle the “social media is scary” line. I also tell them that social media doesn’t exist in a vacuum. guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Mindjumpers

SEPTEMBER 23, 2010

Other than that, not posting on weekends makes sense, as there is a difference between personal social interaction and social interaction for the sake of learning. Download the full report from Vitrue Similar Posts: How Users Engage With Advertising on Facebook Facebook Introduces Location Service: Places Social Media Is Like Risotto!

Facebook 267

Facebook How To Disqus Fashion 267

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. The art of using Facebook Groups.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. ve never before seen sub-groups working across organizational boundaries to advance the interests of the sub-group at the expense of the corporation,â?? Report as spam. This blog reports on interesting new applications of technology and the people behind them. networking. Webcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. How can I help you?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Sharing content on social media is a powerful tool that can help close more opportunities and draw in prospects. The C-level executives are also a key group to onboard to advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Building Your Promotion Plan Across Paid, Earned and Owned Media.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Buzz Marketing for Technology

JULY 6, 2008

Knowledge Management Community Home Blogs Groups Wiki. Can Social Tools Really Replace Email? Yes, I may be getting much more heavily involved with the various social networking spaces that I get to hang out in, but that is a decision I have made for myself and rather consciously. Visual Basic. Web Design. Previous Entry.

Tools 100

Tools Wiki Collaboration Wireless 100

Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges."

Communities 180

Communities Sample Samples Project 180

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which explains a lot. iMedia Connection ). 72% of adult internet users in the U.S.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Diva Marketing Blog

FEBRUARY 1, 2010

prefer it when those posts are attributed to the individuals writing them, rather than the group identity but also recognize that there are many. In fact, unlike Groups, you don’t even know WHO the admins are. As you know, for generations, PR firms have written white papers, contribute articles and the sort for clients.

Social Media 81

Social Media Marketing Authentication Blogger 81

Mindjumpers

JUNE 28, 2012

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! But who is this social customer? Social media personas. As seen below, the report is also turned into an infographic. Which type of social media persona are you?

Social Media 274

Social Media Influencer Report Groups 274

Webbiquity SMM

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans! ” At least something is bipartisan. (I

Statistics 219

Statistics Research Social Media B2B 219