Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. Their Channel Preferences are Different.

Yammer 60

Yammer Buy Social Networking Report 60

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. And 82% of that group report that those tools have already driven positive results. You’re in charge.

Team 134

Team Social Media Management Skills Trends 134

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Jon Loomer

APRIL 27, 2017

And when I wrote about Facebook, it could be about personal use, privacy settings, basic marketing or advertising. I conducted my weekly PHC – Elite webinar at 2pm. Immediately after finishing this webinar, I put all of the groundwork in to create tags, the Facebook group, checkout form and Infusionsoft campaign.

Communities 135

Communities Price Groups Groups 135

Razor Social

JUNE 22, 2017

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. What I tell to the groups I speak to is that they need to focus on strategic content, relationships, and technology. It doesn’t work that way. Your focus should not be on social media. Technology.

Social Media 110

Social Media Content Survey Influencer 110

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Generate webinar registrations. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. Social media has a different tone than formal surveys and employee feedback on Glassdoor, so you may be able to find more candid feedback here.

Company 136

Company B2B Brands How To 136

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 140

B2B Research Influencer Marketing 140

Hootsuite

OCTOBER 8, 2019

Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years. Watch the webinar to find out the top 3 trends now. Free #unswoweek Night Markets film screening tonight @ 7pm. Create a marching band group and alumni page like the University of Iowa does.

Education 111

Education Social Media Tips Policies 111

Writtent Blog

MAY 20, 2013

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. Other features include: Unlimited image hosting (exceeds market standard). Educational knowledge base, blog, webinars, and videos. Spam checker. Autoresponder. Full featured API. A/B testing.

Newsletter 103

Newsletter Template Templates Hosting 103

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. This is one of the key points from a PRSA talk given by Johna Burke , EVP of Burrelles Luce (note: this presentation was available as a webinar through PRSA, but sadly is no longer available).

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Start Your Own Group on Specific Topic.

B2B 244

B2B LinkedIn Strategy Marketing 244

ProBlogger

JUNE 7, 2015

Just keep in mind that a there’s much more to profitable products than great ‘ideas’ Success will be dependant upon many factors including the quality of what you create, the size of your audience ( here are some ways to build it before launch ) and the marketing strategies that you use to launch your product. Blog Posts.

eBook 20

eBook Course Survey Travel 20

Kikolani

JANUARY 16, 2011

We blog about content marketing and social media (very broad topics and very widely covered). Categories allow the classification of your Posts into groups and subgroups, thereby aiding viewers in the navigation and use of your site.&#. Question: What is the best way to get a quality group of guest bloggers to supplement content?

Questions 167

Questions WordPress Postrank Blogger 167

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Jon Loomer

FEBRUARY 24, 2019

You ultimately start showing the ads — even if you change creative — to the same group of people. For example… In the hypothetical example above, you are creating an audience of all people who hit the thank you page following registering for a webinar during the past four days. But then, inevitably, it hits a wall.

Campaign 168

Campaign Facebook Training Survey 168

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). s best intranet: IBM (webinar). Intranet 2.0:

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

OCTOBER 4, 2008

Shel cites a brief published by the Aberdeen Group , titled Web 2.0, lend a voice to the market on the work culture at a particular company.â?? 38% of organizations surveyed for an upcoming study from Aberdeen said the biggest growth in learning and development over the next year will come from â??informal informal learning.â??

Project 265

Project Web 2.0 Module Wiki 265

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Buzz Marketing for Technology

SEPTEMBER 11, 2008

A 2005 survey by the Kaiser Family Foundation of Americans ages eight to 18 found that American children today were using electronic media a total of 6.5 More important, what techniques can you use to capture and hold the attention span of a group of ADT-prone employees whose thumbs are itching for their mobile phones? hours a day.

Wiki 100

Wiki Template Templates MySpace 100

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 125

Social Media Case Study Strategy Study 125

ProBlogger

FEBRUARY 4, 2015

Yet another internet marketer has “taken the stage”, extolling the virtues of the newest “revolutionary” product or tactic that is guaranteed to blow the wheels off your competition and have you rolling around in hundred-dollar bills before your next electric bill comes due. Simple surveys.

Products 20

Products Blogger Survey Course 20

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Hootsuite

MAY 13, 2021

You are a strategic communicator, public relations expert, marketer, customer service provider and so much more! A recent survey by Blind, an anonymous community app for professionals, found that 61% of parents are working three additional hours to complete typical workday tasks. Know your value and ensure others do too.”. Get Started.

Social Media 145

Social Media Exercises Committee Marketing 145

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

ProBlogger

MAY 19, 2016

Run a poll or survey and share the results in another post. He invites people to consume that content through facebook groups. Episode 64: Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful Business. Weekly Challenge – Modes of Transportation. Dan has 7 Day Startup Challenges.

Engagement 26

Engagement How To Startup Case Study 26

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148