Groups, Marketing and Social Media - Social Media Informer

Social Media Listening – It’s About Emotions

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites.

Social Media

Social Media Focus Group Sentiment Analysis

How social media is like spaghetti sauce

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. See, here’s the thing.

Social Media

Social Media Focus Group Research Social Networking

Social Media is Not a Direct Sales Channel

Janet Fouts

FEBRUARY 12, 2014

Any good sales person gets to know their market first and how their product solves their pain points. In these days of social media they Google and search social networks to find out more about a prospect before they even call them. social business Social Media in Action'

Social Media

Social Media Social Networking Buy Project

Advertising Is Not Content Marketing

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

Advertising

Advertising Content Marketing Press Release

Just get us the Millennials! #Marketing #Fail

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing

Marketing Nielsen Authentication Knowledge Base

Social Media Efficiency

Janet Fouts

SEPTEMBER 22, 2010

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.

Social Media

Social Media Alltop Tweetdeck HootSuite

Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media

Social Media Netvibes CoTweet CoTweet

What’s your social listening strategy?

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites.

Strategy

Strategy Focus Group Sentiment Survey

What Do YOU Want to Learn About Social Media?

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. I’m doing a little market research.

Social Media

Social Media WordPress Class Training

Marketing Automation Discussion at SFAMA

Janet Fouts

APRIL 24, 2013

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. Content Marketing. The content must be relevant to the target market it’s intended for.

Marketing

Marketing Smart Phone FAQ Patterns

Is Article Marketing the Way to Build Traffic to Your Blog?

Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines

Guidelines Widget Marketing RSS

An interview with @BrennerMichael, author of #MeanPeopleSuck on #MindfulSocial

Janet Fouts

OCTOBER 25, 2019

He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs.

LinkedIn Influencer Buy Groups

Consulting Services for Micro Loans?

Janet Fouts

APRIL 27, 2014

I’m a digital marketing strategist. I’m also fundraising for a group of Devadasi who want to either start or expand their own businesses with micro-loans through Milaap. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing.

Consultant

Consultant Startup WordPress Education

Is Brand Engagement Over on Facebook?

Janet Fouts

DECEMBER 12, 2014

Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. A virtual focus group for product development? Facebook Social Media Networks Facebook ads Facebook likes' The other option is the most obvious.

Engagement

Engagement Brands Facebook Journal

On Twitter, Social Listening and Southern Hospitality

Janet Fouts

SEPTEMBER 17, 2012

I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. I knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. It’s not just restaurants either.

Storify

Storify Twitter Hotels Travel

Community management and content creation

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. I work with a talented team of community managers and I know many more through speaking, conferences and social media. The one indisputable thing I can say about community managers is; they’re a diverse group.

Communities

Communities Content Jive Meme

Groupon Goes For the Big Brands

Janet Fouts

AUGUST 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. As companies like the Gap try on different social promotions like check ins on Foursquare group coupons Facebook and Twitter, it will be intrusting to see which they adopt.

Foursquare

Foursquare Brands Retail Small Business

Twitter to Offer Deals with Earlybird

Janet Fouts

JULY 8, 2010

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? Tags: Social Media Networks Discounts Earlybird Groupon Twitter. I guess the investors are buying it too!

Twitter

Twitter Discount SMS Airlines

Have we got our head in the clouds about the value of online community?

Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. So here’s a thumbnail of just 4 “social networks&# and how community applies to them (in my opinion). They’re businesses.

Communities

Communities Forums Posterous SEO

Grow Your Twitter Following With Chats

Janet Fouts

FEBRUARY 25, 2013

Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. If you’re an author and you want to learn about how to market your book. Why a Tweet Chat?

Twitter

Twitter Hashtag Influencer Compete

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. Let’s talk about networked approaches & social media for training and capacity building for the nonprofit sector that leverage learning and impact. Chieftain of the blog {grow} and social media bouncer. Beth Kanter. marketo.com.

Consultant

Consultant Klout B2B Influencer

What was the most important thing you learned about social media this year?

Janet Fouts

DECEMBER 14, 2010

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? The most important thing I learned about social media this year is that it’s not important.

Social Media

Social Media ROI Syndication System

5 Traits of the Social Sales Person

Janet Fouts

JANUARY 10, 2013

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Now let’s look at how a sales person works within a social business. Understand competitors, their products and markets. Listen to what the market wants and what their issues are.

Social CRM

Social CRM Hubspot Patterns Focus Group

Why people don’t get Google+

Janet Fouts

SEPTEMBER 5, 2014

You have to understand one of the best and least understood features of Google+ and that’s the “Circles” Circles allow you to segment your friends on Google+ into groups similar to lists on Facebook. One list for foodies, one list for hardware geeks, a list for social media folks, a list for news and on and on.

Google

Google Hashtag Journal Forums

What Makes a Business Social?

Janet Fouts

MARCH 12, 2013

It used to be all businesses were social. Today we may think it has to mean they use social media, but there’s more to it than that. Just having millions of followers, fans and “interactions” on social networks doesn’t make you social. All of these are social activities too.

Focus Group

Focus Group Social Media SEO Social Networking

8 strategies for Pinterest for business

Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about?

Strategy

Strategy Fashion Collaboration Widget

Pinterest for Business?

Janet Fouts

FEBRUARY 20, 2012

The market is collectors and mostly women , who like to curate collections of images around things they like. Start with a core group of pins and then drip them in over time. In this day and age, transparency is hugely important and this wasn’t cool. The digerati who are up in arms about the TOS.

Collaboration

Collaboration Curation Widget SEO

Social Media Informer

Janet Fouts

Social Media Listening – It’s About Emotions

How social media is like spaghetti sauce

Trending Sources

Social Media is Not a Direct Sales Channel

Advertising Is Not Content Marketing

Just get us the Millennials! #Marketing #Fail

Social Media Efficiency

Don’t be a Pest with “This Social Media Stuff”

What’s your social listening strategy?

What Do YOU Want to Learn About Social Media?

Marketing Automation Discussion at SFAMA

Is Article Marketing the Way to Build Traffic to Your Blog?

An interview with @BrennerMichael, author of #MeanPeopleSuck on #MindfulSocial

Consulting Services for Micro Loans?

Is Brand Engagement Over on Facebook?

On Twitter, Social Listening and Southern Hospitality

Community management and content creation

Groupon Goes For the Big Brands

Twitter to Offer Deals with Earlybird

Have we got our head in the clouds about the value of online community?

Grow Your Twitter Following With Chats

50 Inspiring Tech Savvy Leaders Over 50

What was the most important thing you learned about social media this year?

5 Traits of the Social Sales Person

Why people don’t get Google+

What Makes a Business Social?

8 strategies for Pinterest for business

Pinterest for Business?

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