Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. What is social media personalization and why are marketers prioritizing it? Consumers expect that same level of service online. And not just respond.

Social Media 125

Social Media Sentiment Data Team 125

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 103

Influencer Brands Collaboration Authentication 103

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. because people know they are being watched in a focus group.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. We “feel it in our gut”. Analysis paralysis.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Hootsuite

JANUARY 13, 2022

However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. 60% of marketers agree that authenticity and quality are equally important elements of successful content. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation.

UGC 145

UGC Content HootSuite Authentication 145

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Hootsuite

FEBRUARY 5, 2024

Audience demographics: This isn’t a metric exactly but a group of important data points that can help you understand what types of content are likely to be most effective. If your goals involve building loyalty, or nurturing relationships, count comments separately from overall engagements and work to lift that number specifically.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Divide them into groups with similar traits. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition.

Examples 112

Examples Brands Sentiment Reputation 112

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Divide them into groups with similar traits. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 This is a missed opportunity to create brand loyalty and land a sale. Ecommerce chatbots boost average lifetime value (LTV) and build long-term brand loyalty. It can be a lot more cost-effective than traditional marketing strategies.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates.

Brands 52

Brands UGC How To Apparel 52

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s say you want to analyze your competitor’s brand sentiment on YouTube.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Hootsuite

JULY 6, 2022

These groups let you connect with people on an individual level. And to crowdsource sentiment on your brand. Organic posts help to build your awareness, follower loyalty, and brand personality. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

APRIL 18, 2023

It took more than 9K posts for Fenty to reach such a massive audience group. This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. But did you notice the discrepancy in the number of posts as well?

Metrics 52

Metrics Instagram Hashtag Sentiment 52

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Likeable

OCTOBER 9, 2018

Influencer marketing is evolving, not disappearing. Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation. Here are our top five takeaways from the conference. The keys to its success?

Advertising 59

Advertising Authentication Influencer Sentiment 59

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 18, 2020

Responding to customers has been shown to lead to stronger brand loyalty among customers. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring helps you with your brand perception and sentiment.

Social Media 136

Social Media Strategy Brands Airlines 136

Social Media Network Marketing

OCTOBER 14, 2010

Merely being followed and liked does not always necessarily mean that our brand is really 'wanted' and that we are actually reaching brand loyalty. Their sentiment and 'nature of involvement' is what should drive the matrix and calculation of whether we are anyway close to brand loyalty or not. Lets just take a step back.

Loyalty 103

Loyalty Sentiment URL Activities 103

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? Social groups can help you fit the person into a target market or group. Past history can help you understand future needs.

Research 60

Research Twitter Small Business Sentiment 60

Social Media Network Marketing

OCTOBER 15, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. series) was recently speaking to a group of mortgage providers and this is what he told them to say to prospective clients if they wanted to up their game and increase their sales: "I am going to find you the best mortgage possible. brand loyalty. competition.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! The FINAL word on social media ROI is this… sometimes.

ROI 161

ROI Social Media Metrics Loyalty 161

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112