Remove influence

Buzz Marketing for Technology

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. I draw a hard line between Influencers and Advocates.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation. Guest post by: Romi Mahajan, KKM Group. Srini Venugopal, Epicor Software.

Energy 188
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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. That’s similar with Knowsy in the sales context.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

Retail 202
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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

The most successful online marketers aren’t browbeating; they’re influencing by showing value. Better yet, it also satisfies all those internal groups that are clamoring for exposure on the website. More important, it is to use the big data from your tests to tailor what you’re saying, doing and offering across all devices.

Loyalty 243
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Steven M Smith - The Satir Change Model

Buzz Marketing for Technology

The impact on group performance of a well assimilated change during the five stages of the Satir Change Model. The group is at a familiar place. For instance, the chief of an engineering group has an explicit rule—all projects must be completed on schedule. Poor communication is a symptom of a dysfunctional group.

Patterns 279