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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. Is it only a matter of time until we do something ridiculously life saving but also incredibly invasive — like implant GPS tracking devices — so that we can never truly disappear?

GPS 217
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Here are the five metrics and why each is indeed not “worthless.”

Metrics 197
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9 Proven Ways to Improve Your Facebook Marketing

Rebekah Radice

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in. But like any marketing venture, you need to know where you’re headed before jumping in.

Facebook 113
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Why Every Organization Needs a Story Strategy

Convince & Convert

Today, every business needs a larger story strategy that encompasses a variety of stories told by advocates outside of marketing and the C-suite. Story Strategy and Stories Every Business (Regardless of Size) Must Tell. Story Strategy and Stories Every Business (Regardless of Size) Must Tell.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Don’t overlook word-of-mouth marketing – offer your customers referral programs, bonuses, or discounts for referring friends. As an expert in the car rental industry, these are some effective strategies to increase profits and customer satisfaction.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. A couple of weeks ago I had the pleasure of speaking at a conference, sponsored by Connuntelligence, about how to build a social media strategy. Step 2: Build the Strategy. Step 1: Align the Enterprise.