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Agile Planning: What Software Teams Can Teach PR Pros

Spin Sucks

Agile planning has been fundamental to software development for years. The post Agile Planning: What Software Teams Can Teach PR Pros appeared first on Spin Sucks. Client Service Communication actionable planning agile working communication industry Google analytics infographics jeff sutherland planning scrum inc. slideshare presentations software teams

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. While there have been plenty of attempts to make sense of all the different software choices that are available to you, they tend to confuse and daunt more than help. Not every software vendor is a point solution. They’re distribution channels and channel management software. It has evolved.

The Impact of Millennials on Software Adoption


But now there’s Google, which you can get to without the association. TA: How does something like employee engagement software relate to how companies better work with their employees? Grant: Millennials are very comfortable with technology in general so they would very quickly understand what employee engagement software was meant to do. It’s all very, very negative.

Webinar Software Comparison: 9 Popular Services Reviewed


So I decided to research the different webinar software, services, and platforms that are available. Webinar Software Compared. The following are the webinar software, services, and platforms I chose to research. WebinarsOnAir (runs on Google+ Hangouts). WebinarJam (runs on Google+ Hangouts). Webinar Software Comparison Chart. AnyMeeting. ClickWebinar.

Web CEO SEO Software Platform Review


And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. Web CEO is a search engine optimization software that has a lot of great features. Then connect Google analytics if you want SEO reports with valuable data on your social media engagement and visitor traffic. You and all SEO enthusiasts. That’s about it!

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. Let’s at least try to sort out the categories of software that exist. ” .

SEO Software Tool Review: Colibri

Bill Hartzer

There are various resources online that you can use to track your search engine keyword rankings, one of the most popular being Google Analytics. Colibri is a web based keyword position tracking tool that lets you track various keywords across 150+ search engine platforms such as Google , Yahoo , and Bing. Getting started is rather easy. Search Engine Optimization

4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Even though Wildfire had been courted for weeks by multiple suitors, most observers – including me didn’t view Google as a potential acquirer. Reasons Google Bought Wildfire. 1. wrote a whole piece on that called “ Why Google Has the Hammer to Make Us Use Plus ” if you’re interested. 2. Google and Facebook aren’t exactly pals.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

Using Contract Software to Manage Your Business


Simplifying your documentation would include the records of contract that are current and in negotiation.  As your business thrives there will be more contracts for your business to handle, and it’s important to consider contract management software for its benefits. The software will also keep track of the different stages of the contract, from deadlines to renegotiations. Digg this!

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

Disclosure: StrongMail is a TopRank client ) Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices. What social media marketing dashboards, software and management tools from the list above have you tested or use? Social Media Marketing is no different.

Breaking Up Google

Geoff Livingston

It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Contextual and creepy at the same time, Google uses all of the data collected from products to serve the ad beast, which in turn suggests products from paying partners.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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4 Google Apps for Android


Google has taken over a large swath of the World Wide Web. From securing their indelible place as the dominant web search engine, Google is positioned to become just plain dominant. But you can make Google’s xenophobia work in your favor by jumping on the bandwagon. The proliferation of Google makes it easier to jump between apps that they own. Google Drive.

Google Helpouts- Small Biz Boon?

Janet Fouts

We are big fans of the Google Hangout around here. Now Google’s introduced a new program called “Helpouts” The idea is to do a hangout with someone else to help them solve a problem or learn a skill. Examples on the Google website include learning to play guitar, navigate a software application, or cook, but the opportunities are endless. All good.

Google: The search party is not over


[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask? Digg this!

Butchering The Google Chrome CPU Hog

SocMed Sean

spent a considerable amount of time looking for spyware to see if some malicious little software spy had been installed, but came up empty. After thinking about this for a couple of minute and Googling for a couple minutes more, I realized that each of the tabs I have open in Chrome are being treated as a separate process, and are consuming their own allocated resources. Chrome.

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Did Google Just Kill Email?

Twist Image

No need to fret, Google is here. Let''s go back in time to a blog post titled, Is Google+ About To Make Facebook Frown? from January 2012: "Google has the power (and ability) to make Google+ (and everything being shared within it) the underlying social platform within all of its many applications ( Android , Gmail , Google Docs , Picasa , Google Maps , Google News , YouTube , etc.). And - make no mistake about it - both Facebook and Twitter are not fans of having their information indexed on Google." google. google docs.

A Gigantic List of Tools for Communicators

Spin Sucks

It's the one piece of software I. Communication Tools asana Basecamp convertkit dropbox excel facebook live Google alerts Google analytics google cardboard Google Drive Hootsuite HubSpot infusionsoft insightly leadpages Mailchimp medium optin monster PESO model postmatic pulse samcart sanebox slack talkwalker alerts webinarninja WordPress zapier zoom

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8 Open Source Projects from Google


For many Google has become the patron saint of open source, and the number of open source projects Google supports or directly develops seems to increase every day. Some of Google’s own open source projects, like Android, have become as common as their proprietary competitors, yet many do not even realize they are using software with free and open source components.

Google's Third Wave Of Innovation

Twist Image

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Google''s first wave of innovation. Google has gone through two dramatic waves of innovation (with many nuances and smaller ones in between). It''s important to understand that in phase one, Google mastered search. Google''s second wave of innovation. google. android.

Airtime Rivals Skype and Google Hangouts

Spin Sucks

This time with a video chat service that is said to rival Skype and Google Hangouts. I’m not sure it’s better than either of those services, but it’s Justin Timberlake’s alter ego so we have to talk about it, right?! Social Media Video airtime google hangouts sean parker shawn fanning skype video chat video conferencingThe Airtime Story. think not).

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. See how I segment these vendors into specific sub classes. Social Media Management Systems.

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Podcast: A Behind-the-Scenes Look at a Popular PR Show

Spin Sucks

Then, he invited me to Rizzoma , the Google Wave reiteration. (I had never used it, but it’s a really good collaboration tool.). Igloo Software. By Gini Dietrich. On Sunday, I spent a little more than an hour recording a podcast with Shel Holtz on Skype. And I was more than happy to help. FIR, after all, is probably the most popular and well-done podcast in the PR industry.

Cross-Domain Tracking In Google Analytics

Spin Sucks

Google analytics   offers a wealth of tools for tracking website performance. You’re in luck, Google has a powerful data tracking app for this. Luckily, Google analytics offers tools for treating a visitor who clicks from your website to a third-party system on another domain as a single visit. This will allow Google to track domain-to-domain traffic as a single visit.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Google Buzz. Orkut.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. The Reddit outing, which was shared on a new account, claimed that Hearst were using their powerful brands to “game Google” and rank a new website of theirs very quickly, using slightly shady practices.

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

integrates well with Google Calendar with a plugin, though you can also use their web interface to schedule meetings. also use Dropbox to automatically save my screenshots and my cell phone’s camera automatically uploads the pictures taken to Dropbox with the Dropbox mobile app (I get backup redundancy on camera uploads by using Google as well). Let’s dive in.

Blogger Outreach Software That Will Make You Do a Happy Dance

Convince & Convert

Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Flickr image from slettvet. Let’s fix that. Click to read more » PR 2.0

PR Measurement: No Crystal Ball Required to Predict Results

Spin Sucks

Communication Measurement Google analytics Iris PR Software Metrics PR measurement PR results PR strategyBy Aly Saxe PR measurement always makes PR pros squirm. So does math, unrealistic expectations, and “get me on Oprah!” ” (Personally, I couldn’t have been happier when Oprah went off the air.) But there’s one word that makes PR pros even queasier: Goal.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Get notifications via Gmail Notifier : Google Notifier is a small app that tells me about new incoming email, much like Outlook does with its native app. Google Docs. I don’t live in Google Docs. Gmail. Filter! Rapportive.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We work with brands of all sizes from startups to Fortune 10 brands. We believe in risk. iTunes.

Make Fun Of #Hashtags All You Want, But Google Just Got Serious

Myrland Marketing

Yesterday, Kevin Mullett , Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable. Zaheed Sabur , Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ yesterday: “Today we’re bringing a richer hashtag experience to Google Search.” . ” Not so fast.

How to Use Google Hangouts On Air to Run Your Next Webinar

Convince & Convert

Google Hangouts on Air are free! With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs. Here is a screenshot from a webinar from earlier this year that I ran using Google Hangouts On Air: And the chat below: Results. The great thing about Google Hangouts On Air is that you can do them as often as you choose!

How To: Filter Referrer Spam in Google Analytics

Bill Hartzer

Well, apparently there is a new referrer spammer out there, called that has started showing up in Google Analytics as a referral source. noticed that just started a lot of referral spam in the past few days, as I’m seeing it in the Google Analytics accounts of several different sites. But, it might actually be referrer spam. But there isn’t.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Google Buzz. Orkut.

Why Google Pushed Me to Build a (Bigger) Link Network

Viper Chill

Whether or not an idea fits perfectly within Google’s guidelines. This may seem like quite a strange topic for someone who, for eight years, has been highly focused on the Google “right way” Not too much has changed there because I still believe in the Google way. GoDaddy Makes Google Their B h (Again). ” – Google’s Matt Cutts.

How Four-Numbers Can Send You Millions of Visitors from Google in 2016

Viper Chill

Since I’m fresh out of books on my Kindle – I’ve just finished reading The 10X Rule by Grant Cardone for the second time – I decided to search for some recommendations. I’m not a fan of fiction books, so I headed on over to Google and searched for “best business books” where the results came from the likes of Business Insider and an array of personal development blogs. It doesn’t matter that I meditate daily, this mind of mine is constantly in overdrive. I had to head on over to Google trends. What holiday? It’s time to grind!

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.  Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. have more to worry about.

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How Google Brought SEO Back to the United States

Bill Hartzer

In fact, it’s probably my biggest takeaway from that conference: With the latest round of algorithm updates in the past two years, Google has brought back search engine optimization to the United States. Before the Google Penguin algorithm existed, and before article writing & guest blog posting was penalized, many website owners outsourced their SEO. What?!?