Keyhole.co

OCTOBER 24, 2023

YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. While the number of views is a significant metric, view duration, which is also known as watch time, is equally important.

YouTube 52

YouTube How To Posterous Upcoming 52

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Plus, we’ll give you the metrics you need to prove it. Paid media examples. Paid search. Paid social. Email marketing campaigns.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. In the past, share of voice was used to measure the success of your paid advertising. Lower your CPC.

Social Media 144

Social Media How To HootSuite Metrics 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Does Google PageRank Really Matter? : It’s my birthday and I have some great news!

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Influencer Marketing Delivers a Strong ROI.

Influencer 60

Influencer Case Study Affiliate marketing Marketing 60

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  What metrics are appropriate for your campaign and what do they tell you? How How will you measure? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Your comment has not yet been posted.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Rebekah Radice

SEPTEMBER 13, 2016

11 Steps to the Best Social Media Marketing Campaign. That’s the power behind a social media marketing campaign that’s custom designed to: Attract. More than likely, you’re the marketing stakeholder and architect – the creator of this campaign. I use Google Drive for this. So where do you begin?

Campaign 143

Campaign Social Media Marketing URL 143

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Firebelly

SEPTEMBER 3, 2010

Social Media Optimization – Gearing up for Social Search Today, search engine rankings are becoming the most sought-after metric in the online world. But one common mistake companies make in optimizing their website for Google is the lack of attention to social media channels. Having trouble reading this image?

Paid Search 184

Paid Search Engineering Flickr SMS 184

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Storify Flipboard Press Release 167

Kikolani

NOVEMBER 2, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. A Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful.

Mashup 117

Mashup Resources SEO RSS 117

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions. As a final step before posting your comment, enter the letters and numbers you see in the image below. Having trouble reading this image?

Paid Search 135

Paid Search Reputation SMS Conference 135

Rebekah Radice

SEPTEMBER 13, 2016

11 Steps to the Best Social Media Marketing Campaign. That’s the power behind a social media marketing campaign that’s custom designed to: Attract. More than likely, you’re the marketing stakeholder and architect – the creator of this campaign. I use Google Drive for this. So where do you begin?

Campaign 60

Campaign Social Media Marketing URL 60

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. The thing with traffic, though, is that it’s easy to focus just on our total traffic figure, rather than considering whether the traffic we’re attracting is right for our blog , or how it affects our other metrics. Search engine optimization metrics.

Metrics 40

Metrics Blogger Collaboration RSS 40

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. Be on the lookout for them.

SEO 167

SEO Tools Analysis CPC 167

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

MARCH 20, 2012

However, knowing what success means for your paid advertising efforts is critical to getting the most out of the money you spend, and success can be a very complex issue. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Have you fully developed your funnel (and everything else)?

Advertising 172

Advertising Questions CPA ROI 172

Kikolani

SEPTEMBER 21, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 21 Reasons You Should Write Guest Posts – As Penguin and Panda (the latest Google updates) have shown us – times are changing in SEO. Search Engines / SEO. The Resources Mashup. Blogging / Content.

Mashup 117

Mashup Resources SEO Remix 117

Razor Social

MARCH 16, 2017

Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. It’s promoted as the most beginner-friendly tool of its kind available in the market, and for a good reason. You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc.

Conversation 98

Conversation Tools Template Templates 98

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Search Trends. 6-10: Additional Proven Metrics. Digital Marketing Staples. Conversions.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. If not, you might have a problem with your brand’s share of voice.

SEO 144

SEO Social Media Metrics Sentiment 144

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 4 Optimize for Google Questions. #5 8 Optimize CTR from Google Search Results. #9 32 Reach Out to Get Google Reviews. #33 55 Get 1st Place Rankings on Google for Your Posts. #56 55 Get 1st Place Rankings on Google for Your Posts. #56 Use Influencer Marketing.

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900. Google Review Count: 62,000. ” — Kissmetrics Blog. 2) Compete.com. 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. And at the end of the day, that is a crappy metric. Yes, marketers are lazy.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

AUGUST 19, 2016

He helps brands of every stripe find solutions to their digital marketing challenges. Kate: Welcome to Talk Digital to Me, conversations about marketing and customer service from the Pros over at Convince & Convert. I have over 20-some years of digital marketing experience. It’s no longer marketer to general public.

Engagement 60

Engagement Questions Organization Process 60