Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022.

YouTube 204

YouTube Strategy Automotive Marketing 204

Hootsuite

MARCH 8, 2023

Reset Social media marketers wear all the hats and do all the jobs. Step 2: Briefly describe your image or video Next up: describe the content you plan to add to your post. For example, instead of simply saying “a video of my dog,” say “a video of my white-faced Golden Retriever basking in the sun on a mountaintop.”

Instagram 134

Instagram Tools HootSuite Hashtag 134

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present.

Instagram 115

Instagram Tools Strategy Hashtag 115

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas.

Social Media 90

Social Media Content Airlines Authentication 90

Webbiquity SMM

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. Case in point?

B2B 170

B2B Meme Marketing Authentication 170

Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. We’ve noticed that by having face-to-face time and just being ourselves and goofing off, we get our best creative work done.”

Team 187

Team How To Social Media Management Trends 187

Social Media Strategies Summit

JANUARY 23, 2023

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

Transportation 194

Transportation How To Posterous Team 194

Social Media Strategies Summit

SEPTEMBER 22, 2023

Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. Searching for positive feedback isn’t just about giving yourself a pat on the back; you can use it to thank your most loyal customers and score some easy engagement. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Natural language processing NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis.

Sentiment 105

Sentiment Analysis Patterns Price 105

Ignite Social Media

JANUARY 19, 2021

Lives stay on your Instagram Stories for 24 hours, allowing your content to be viewed by a larger number of followers and potentially leading to higher view counts. LinkedIn also gives the option for users to facilitate a LinkedIn Event – a private event only attendees can view streamed directly to them in real-time. LinkedIn Live.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

Sentiment 123

Sentiment Press Release Analysis Team 123

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Hootsuite

JUNE 15, 2021

Jiffpom is also the face of a wall calendar with 50 5-star reviews on Amazon. Key takeaway: One good photoshoot will give you content for days. Jiffpom’s humans organize photoshoots with props or cute outfits and share the results over time. This creates a great mix of highly aesthetic content in their feed.

Instagram 145

Instagram HootSuite How To Influencer 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. As mentioned above, your customers want more personal content from businesses.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

Policies 109

Policies Marketing How To Guidelines 109

Sprout Social

FEBRUARY 5, 2024

As humans, we all come with various experiences, all different points of views regardless of skin color, whom you love, etc. If businesses don’t prepare, they are going to face challenges and potentially fail,” she says. “As We learned there was a disconnect in imagery and the type of content being featured.

Social Media 112

Social Media Authentication Communities Campaign 112

Ignite Social Media

MARCH 4, 2021

Social audio could become the future of social media marketing as apps like Clubhouse continue to gain popularity. If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face.

Brands 180

Brands Hosting Conversation Platform 180

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. The pillars of a content strategy for employee advocacy platform.

Strategy 132

Strategy Content Curation Press Release 132

Buffer Social

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

Team 72

Team Examples Content Policies 72

Sprout Social

AUGUST 29, 2023

Table of contents—feel free to skip ahead: What is conversational AI? Conversational AI is the technology that enables specific text- or speech-based AI tools—like chatbots or virtual agents—to understand, produce and learn from human language to create human-like interactions. What is the business impact of conversational AI?

Conversation 79

Conversation FAQ Sentiment Banking 79

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. Having your goals set gives you the roadmap to observe how your B2B company is performing. Create Engaging Content. You should not heavily rely on text.

B2B 130

B2B Social Media Strategy How To 130

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Enter: lo-fi content.

Content 113

Content How To ROI Trends 113

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 91

Campaign Content Upcoming Authentication 91

Oktopost

MAY 16, 2022

Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Andrew is no stranger to social media, having made it a huge part of Capco’s marketing strategy, he says, “It’s the best marketing strategy we’ve got.”. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Showing the human side of financial services through social media can help to build trust with potential clients. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Pam Moore

MARCH 5, 2020

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way. 10 Content ideas for using Twitter video marketing.

Video 78

Video Twitter Content How To 78

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Assess ongoing and planned campaigns and content.

Strategy 143

Strategy Metrics Hubspot Retail 143

Buffer Social

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. For one, the quality of content creation just isn’t there yet. These tools require human input and finesse to get useful results. At least not anytime soon.

Small Business 79

Small Business Process Education Team 79

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

Influencer 111

Influencer Instagram Brands Marketing 111

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

MARCH 10, 2021

I mean when we see their work, it makes us want to be better marketers and creatives. When I asked them to describe the Zendesk brand in a few words, their responses were: “delightful,” “charming,” “quirky,” “playful,” “warm,” “thoughtful”, “light-hearted” and “human.” How do they create B2B SaaS content that feels “warm?”

B2B 93

B2B Team Film Industry 93

Pam Moore

MAY 30, 2018

However, at the core of human attraction is the fact that people will either like you and your brand or they won't. They will decide within a matter of 8 seconds if they are going to give you attention on your blog, website, LinkedIn profile or Facebook page… or not. Want the blueprint for social marketing success right now?

Authentication 124

Authentication Brands Training Social Networking 124