Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list. It is not generating new leads. Time: 2pm et .

Content 162

Content Training How To ROI 162

Hootsuite

JUNE 28, 2023

Create a social listening strategy Social listening tools can’t track 100% of dark social activities, like text messages, but they can help attribute traffic and ROI as accurately as possible. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

Campaign 60

Campaign Social Media Content How To 60

Pam Moore

SEPTEMBER 19, 2017

If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. Free Live Training Details: Webinar Title: Content that Inspires, Connects and Converts . Date: September 21st . Time: 2pm et . Duration: 60-90 minutes. Register for the webinar now. Seating is limited!

Content 164

Content Training ROI Compete 164

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s hard to measure the ROI. Maybe or maybe not, the social media ROI debate continues.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Unlocking the secret to successful and ROI-positive social media B2B marketing demands the combination of a multi-armed social media management tool and a smart real-time engine for social media listening.

B2B 89

B2B Marketing Sentiment Influencer 89

Pam Moore

JULY 26, 2017

Brand architectures that increase ROI and improve efficiencies. Episode Highlights: . 10 Golden Rules for Content Marketing. Designing your content framework. Customer case study and the power of content marketing planning and organization. Create once, use many with a message house (message bible).

Content 162

Content How To Marketing Case Study 162

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Pixlee

SEPTEMBER 8, 2020

61% of Americans think diversity in marketing is important, and highlighting more diverse faces and voices in ads can have a positive impact on your ROI. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Diverse content has to actively avoid tokenism to be authentic.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 94

Tools Sentiment How To Team 94

Kikolani

MAY 31, 2012

You just need to work smart, and focus on the activities that produce the highest ROI. Forget about the ROI. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. This is a guest post by Brad Smith. Related Posts.

Blogger 141

Blogger Social Media Tips ROI 141

Pam Moore

APRIL 1, 2020

If it's not in the plan, not in the budget or integrated, then chances are it is a Random Act of Marketing (RAM,) RAMs will eat your every last morsel of positive return on investment (ROI.) Instead focus on the list of tactics and approaches in this post and they will help you stay away from those nasty RAMs!

Apple 78

Apple Brands Tips Consultant 78

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one.

Social Media 93

Social Media How To ROI Reputation 93

Pam Moore

JULY 11, 2018

If it's not in the plan, not in the budget or integrated, then chances are it is a Random Act of Marketing (RAM,) RAMs will eat your every last morsel of positive return on investment (ROI.) Instead focus on the list of tactics and approaches in this post and they will help you stay away from those nasty RAMs!

Apple 139

Apple Brands Tips Consultant 139

agora pulse

APRIL 17, 2018

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group. Getting members.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group. Getting members.

Groups 74

Groups Groups Facebook Small Business 74

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. It finds your customers Companies using traditional marketing methods (e.g. David, Spot-on opinion.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

JULY 6, 2023

When social data is presented in an influential way, here are some specific ways it can improve your brand’s performance, prove the ROI of social to stakeholders and provide value to other teams. Improve ROI Social data is a primary source of business intelligence that can help move your business forward.

Data 133

Data Social Media Metrics Analytics 133

Hootsuite

APRIL 7, 2021

Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups. Join a club, or start one.

Influencer 143

Influencer Privacy Template Templates 143

Ignite Social Media

APRIL 7, 2021

While organic content is important, it typically doesn’t get the ROI that paid posts do so make sure you’re not investing too much time and energy into content that will never be promoted or shared more broadly. Just don’t overdo it. Don’t burn out your team creating organic content.

Organization 187

Organization Social Media Content Analysis 187

Hootsuite

MAY 16, 2023

A quantitative analysis of what you gather will tell you your social share of voice , social ROI , and your social sentiment score. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. The brand listened, updated the bottle, and the TikToker shared the story.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

APRIL 20, 2011

Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). They want to know what their ROI will be.

Research 134

Research ROI Focus Group Apple 134

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do What offers the greatest ROI? Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&# than “will you buy?&#. Do you like this new and improved artisan sandwich? How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Not only can you generate leads through social media , but you can also get a nice ROI. All of this information lets you dig deeper into who your customers are and what they like/dislike.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Return on Ad Spend (ROAS) — Similar to Return on Investment (ROI), this looks at the dollars-and-cents impact of advertising. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. Focusing your resources towards smart social distribution and assets which resonate among the right prospects is the most effective way to ensure ROI. Content Marketing'

Small Business 93

Small Business Strategy Content eBook 93

Buffer Social

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Hailley : Doing that will help increase ROI of your ads right from the beginning. Brian : Content should feel like something coming from your friends.

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. TikTok Shop Performance Brands find TikTok Shop's performance a slow burn, indicating a slower adoption rate and potentially delayed ROI for businesses exploring TikTok Shop.

News 72

News Social Media Marketing Facebook 72

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Keyhole.co

MARCH 16, 2023

How can businesses measure the ROI of social listening activities? Measuring the ROI of social listening activities can be challenging, as it quantifies the impact of social media conversations and insights on business outcomes. What are some common challenges businesses face when implementing a social listening strategy?

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121