Sprout Social

MARCH 30, 2021

The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions.

Questions 121

Questions Data Focus Group Analysis 121

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The most obvious point is that packaging influences our perception of the value of the product. Fewer expenses and more positive reviews make this a worthwhile investment.

Products 87

Products Reputation Focus Group Overview 87

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

MARCH 26, 2019

To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. Identify potential influencers who are engaging with your content.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy.

Review 84

Review Google Brands Sentiment 84

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Building relationships with influencers can open up advantageous opportunities for collaboration. We’ve boiled them down to twelve key tips.

B2B 69

B2B Brands Tips Notification 69

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities.

Marketing 90

Marketing Loyalty Case Study Cost 90

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

DECEMBER 7, 2023

You can’t exclude them because they’re getting more purchasing power and influence over brands. Exposure to Global Influences : Younger audiences have exposure to global cultures, stories, and voices from an early age. If your brand champions diversity, it gets a positive impact, further influencing collective perception.

Campaign 139

Campaign Marketing Authentication Loyalty 139

Techipedia: Tamar Weinberg

MARCH 12, 2009

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. These individuals didn’t have to be paid to do it before, after all, but the nice unexpected perks are certainly not unappreciated.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

MARCH 15, 2022

Fuel your strategy with listening, competitor and review data to shape how your audience views your brand. Brand reputation management is the process of monitoring and influencing the public perception of your brand. Social media is the world’s largest focus group. Review data. Here’s how to get it done.

Reputation 119

Reputation Brands How To Review 119

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Book Reviews. Influencers. Popularity: 17% [

Communities 117

Communities Groups Groups Social Media 117

Writtent Blog

JULY 17, 2013

More technically, they’re “an example of the real person you need to influence, crafted from specialized interviews you conduct with actual buyers,” in the words of Adele Revella , a leading expert on the topic. Do you trust online reviews? Great marketers rely on demographics and consumer insights to target their marketing.

Sample 99

Sample Samples Research Company 99

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Media/Influencer Relations Earning coverage is essential to marketing and communications success. Skills Why How.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Dig into ratings and reviews.

B2B 109

B2B Research Sentiment Marketing 109

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. Social commerce offers an instant focus group. Encourage reviews.

Brands 145

Brands HootSuite Instagram Price 145

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Respond to negative reviews by apologizing and solving problems as quickly as possible. Thank happy customers who leave positive reviews to make them feel appreciated. Then, act on the feedback. Then there’s automation, which can help you streamline operations.

Strategy 131

Strategy How To Metrics Loyalty 131

Later

JULY 4, 2019

It makes it feel more like a group conversation, and less like a chatbot. #2: 2: Host a Focus Group With the Instagram Stories Chat Sticker for Customer Feedback and Insights . Plus you’ll also be able to view their profile (if public) before adding them to the chat to see if they’re a good fit for your focus group. . #3:

Instagram 78

Instagram Brands Hosting Groups 78

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. They do this through tech gear reviews and helping people find cameras, smartphone accessories, lighting, and other audio/visual equipment. ” Q. Identify consumer trends.

YouTube 96

YouTube Strategy How To Video 96

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. We have received glowing reviews from Wired, Gizmodo, Cult of Mac, Uncrate, GigaOM, Electronista, and many more.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Buffer Social

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Consumers of all generations buy online and in stores, they read reviews, listen to peers, do their research and it all makes up part of a bigger picture. But it all originated with that email.

Trends 111

Trends Social Media Data Authentication 111

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Venture Beat.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Sprout Social

FEBRUARY 8, 2023

They worked with their merchandising colleagues to create a limited edition version of their viral shave cream, renamed in honor of the review. In recent years, the former mall-favorite has undergone a perception transformation powered by the rise of reading influencers on “BookStagram” and “ BookTok.”

Strategy 82

Strategy Marketing Loyalty Collaboration 82

Convince & Convert

SEPTEMBER 20, 2010

The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. The company can’t ignore me then!&# Which do you believe?

Social CRM 148

Social CRM Twitter B2B CoTweet 148