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24 Top YouTube influencers to check out in 2024

Sprout Social

Published on 1. While Singh doesn’t publish as much long-form content these days, she posts plenty of YouTube shorts of her behind-the-scenes life as a celeb. While many of his earliest and most popular videos also featured original animations, Jack has also branched out into meme reviews, reaction videos and everything in-between.

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How SparkNotes is winning the pop culture game on social

Unmetric

SparkNotes is a company that provides study guides for literature, poetry, films, and more. Here at Unmetric, we do something called #UnmetricBrandStars —every day, we feature one brand that published a highly engaging tweet that day. The SparkNotes Facebook page has a total of 311K fans and has published 98 posts over the past year.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Here are some tips to think about as you film your next Reel, TikTok, or Short: Start with what you have The ease of creating short-form videos is one of its main attractions. What is short-form video content?

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. Who is Nesamani? Social media piggybacking.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring real content from its users. This is a great strategy for when you don’t have the time or resources to film new videos. You can use images to create helpful tips, show off your products, or even just share a funny meme.

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Life and Career Lessons from Two Very Different Wonder Women

Waxing UnLyrical

I have no idea who she is (other than “Wonder Woman,” d’oh) but I loved how she took a pretty volatile political meme and disarmed it … just by changing a few letters and putting on a kick-butt costume. Not only is it beautifully filmed and choreographed, it is absolute balm for weary souls, and not just female ones.

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