Waxing UnLyrical

APRIL 25, 2011

“If the majority of Twitter users view their tweets through third-party tools that simply make calls to Twitter’s API’s, they’ll never see Twitter partner ads, promos, or Quickbars. I think there’s a better solution though, and I’m not nearly as pessimistic as Ulanoff is. The answer? You wouldn’t.

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

JANUARY 29, 2019

An effective dashboard allows workers to use tools with ease, and it provides them with the ability to navigate between crucial information, such as company-wide memos, with clarity and efficiency. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date.

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Features Marketing Statistics Template 169

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There are a ton of tools (and new ones coming out every day, it feels like) that purport to help us do this.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

APRIL 6, 2016

Using content discovery and scheduling tools like Feedly , or DrumUp could help simplify the process. They will most likely appreciate your resourcefulness. You could even chalk a slot into your social media calendar when you will share such content.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

OCTOBER 12, 2016

I would then promote it on my blog posts, through social media ( Twitter , Pinterest ), on my email signature line ( by the way, check out this free tool from Hootsuite ), via guest posts on influencers websites, and basically every time I opened my mouth. It seemed to be working A-OK for me.

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Products How To Delicious Consultant 100

Waxing UnLyrical

FEBRUARY 27, 2015

But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. You can’t engage appropriately without listening , which is why the listening bit usually comes first. How to use social media (not).

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Social Media How To Consultant Fashion 100

Waxing UnLyrical

APRIL 27, 2016

Interested in mastering these tools? This system shapes the way we live our lives, for better or worse. As Dr. Habib Sadeghi , physician and co-founder of Be Hive of Healing Medical Center explains, “Each one of us internalizes and feeds negative thought patterns about ourselves and others. Image: Mark Bosky via Unsplash, CC Zero.

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Influencer Patterns Comparison Sentiment 100

Waxing UnLyrical

JUNE 15, 2011

Use tools like Twitter Search and Collecta to gather what people are saying. However, @MarcJacobsIntl as a brand is seen as edgy and attention-grabbing. According to Mashable , “Given the amusing irreverence that has long marked the voice of Marc Jacobs’s Twitter feed; the rant was, in fact, perfectly on brand.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. And that’s just the beginning. So, what is “Open Community&# ? Regardless, thanks for visiting!

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

JULY 30, 2015

Throughout the chat, many (mostly free) tools were mentioned. #measurepr. I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. A5 PR messaging is just 1 dimension of IC. Wunderlist. SurveyMonkey.

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Yammer Consultant Proposal Journal 100

Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Assuming you agree with that “yes and no&# answer, here are four tools I’ve been finding very useful recently, and they might help you too. Tools like these, when used properly and in moderation, can help.

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Communities Tools Syndication HootSuite 232

Waxing UnLyrical

APRIL 10, 2013

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. Email, contacts and calendar/scheduling tools. Image: gothick_matt via Flickr, CC 2.0.

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Products Tools Plaxo Curation 263

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. You likely want your story to be news, now. In this case, you probably want your release to rank well in Google News, where timeliness is of the essence.

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News Google SEO Postrank 274

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. We continued our conversation on social media and ROI. Many new people joined (yay!), Were you inside my head when I wrote the problem with PR ?!

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Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. We’ll pick up where we left off last week, discussing social media ROI.

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. While I would hate to see anyone die a horrible death, it’s remarkable how strongly the Apostles believed in what they were doing; so strongly, that many of them were martyred because of it. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

JANUARY 18, 2011

Its easy to be passionate about such a great tool, backed by such great people. I am so in love with these tools that are really quite powerful and require zero programming. That makes 10, and for the last two, check out John Taylor ‘s post on a couple of plugins he really likes. Regardless, thanks for visiting!

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WordPress Blogroll Class Flickr 202

Waxing UnLyrical

OCTOBER 19, 2010

The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Finding those keywords your users are searching for most frequently is getting easier. Pay-per-click (PPC) advertising costs might increase.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. [We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales. It’s about what you’re going to try to get your target audience to do.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

it was a nice tool to show people many of the other blogs I read, since there are too many to list. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Do you have hidden gems to share? Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 12, 2010

Couch to 5k sounds like a great tool for me to try. When she’s not working with words, Lindsay enjoys baking (she’s known in many circles for her cookies), cooking, photography, wine and craft beer, traveling, blogging , and, most recently, running. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Pull out the bag of tricks. Regardless, thanks for visiting!

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 7, 2010

How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. Because what he says is Just. I suspect his new book might have a new place on my syllabus. Definitely a palomino.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 14, 2010

He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. He’d love to grab a gab on Twitter. Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

DECEMBER 6, 2010

Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. Please do share via a comment below, so that we can continue the conversation and learn from each other. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 16, 2010

So I suppose I could also say "is a great tool for establishing relationships.". More on that tomorrow… and yes, this will also pull from the comments on the previous post (hint, Julie Walraven , you’re in it). How cool are my commenters? Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 9, 2015

If you’re just getting started with automation, here are some social media automation tools that work wonders: 1. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# However, Nick is dead wrong about the lack of tools. However, I stand by my belief many students wont see or have access to these tools.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

JULY 1, 2015

To make content curation simpler, and ensure that you’re sharing fresh, relevant content, use tools like DrumUp and Feedly. Content creation and content curation are both extremely challenging, particularly for small businesses that are generally strapped for time and money.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

JUNE 10, 2011

A friend, whom I have introduced to Twitter, sends me emails with questions about various Twitter tools. These moments can be very unsettling for both the human and the guinea pig. Most of them are designed to help a person accumulate a mass of worthless followers, so as to build a false sense of self worth.

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Tweetdeck Twitter Virtual World iPad 194

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. My prized video camera produced such grainy footage, Seurat would be proud. We couldn’t hear anything over the ambient noise of D.C.,

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Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good? Sean: Angela Sinickas is a treasure trove of case studies. Because we felt like it.

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Conference Postrank Tourism WordPress 179

Waxing UnLyrical

JANUARY 27, 2011

Even with the online database tools, its still going to require some amount of time to review and narrow the focus. What are your pitching nightmare stories? Anything you’d care to share? I’d love to know. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 24, 2010

So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice. However, they wanted to amplify this positive WOM by bringing STA’s advocates online. He publishes The Boy in the Bar.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 2, 2010

A one-sentence cover letter wouldnt get anywhere with me, as I use cover letters as a tool to determine if the person can write, pays attention to punctuation and grammar, etc. Five do’s and don’ts to jumpstart your search (yup, more from me) Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Class Applications Creative Commons Organization 208