Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

APRIL 25, 2024

You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Trend-tracking.

Curation 75

Curation Social Media Management Tools Social Media 75

Sprout Social

MARCH 15, 2021

Search for keywords or hashtags in your industry. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Harness the power of hashtags. Do hashtags work anymore? Fret not, my fellow marketers, the hashtag is alive and well.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

JANUARY 6, 2021

Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

APRIL 18, 2023

Hashtag performance Hashtag performance on Instagram refers to how well the hashtags you use in your posts reach and engage your target audience. Hashtags are keywords or phrases preceded by the “#” symbol used to categorize and discover content on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

MARCH 2, 2023

Keyhole is world’s the top company for hashtag research. Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall. They’re the global leader in hashtag analytics for a reason, and we highly suggest you take the leap and find out why.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities.

Industry 52

Industry News Google Brands 52

Keyhole.co

SEPTEMBER 12, 2023

The platform lets you generate practical content ideas and hashtags to escape the creative block. Feedly Feedly is an AI-powered automation tool that gets the best content insights and inspires your campaigning efforts. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

Tools 52

Tools Social Media Curata Price 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. What is Social Media Sentiment Analysis and How to Conduct One.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

APRIL 26, 2023

Do you frequently host hashtag challenges as well? Track your hashtag campaigns with Keyhole 3 Must-use TikTok analytics tools for easy metrics tracking The free native tool is great for basic TikTok analytics. Keyhole Keyhole is a top TikTok analytics tool that tracks profiles, hashtags, and trends.

Metrics 52

Metrics Analytics Tools Overview 52

Hootsuite

SEPTEMBER 14, 2020

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time. Though it doesn’t, alas, break the data down by individual hashtag.). Hashtag performance. Demographics.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

APRIL 25, 2023

Use relevant hashtags: Hashtags help more audiences discover your content, so use relevant hashtags in your posts. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. But even that might add to your work pile!

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

MAY 16, 2023

Here’s what all you can track: Your brand name Product names Variations and misspellings of your brand name Key products Industry terms Branded hashtags and mentions Tip: Don’t limit yourself to just one channel. For example, the sentiment is positive if someone writes a positive review about your product.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

FEBRUARY 6, 2023

Do you frequently host hashtag challenges as well? Track your hashtag campaigns with Keyhole 3 Must-use TikTok analytics tools for easy metrics tracking The free native tool is great for basic TikTok analytics. Keyhole Keyhole is a top TikTok analytics tool that tracks profiles, hashtags, and trends.

Analytics 52

Analytics Overview Hashtag Metrics 52

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. We know the saying, “All PR is good PR.” Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Price: Custom. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Video format: Will this video be filmed vertically? Horizontally? Start strong.

Video 128

Video Social Media How To Trends 128

Keyhole.co

JANUARY 20, 2024

Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign. Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable. One-third sharing: Sharing content from others helps your feed seem less spammy.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make sourcing this content even easier by creating a branded hashtag.

Strategy 123

Strategy Brands Content UGC 123

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

DECEMBER 28, 2017

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Any @Twitter handles you have for your brand, and also your brand name in #hashtag format, like @BMW and #BMW counts. The names of your products.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. Final Words.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

FEBRUARY 3, 2023

The tool spans its usage in scheduling posts to the best time, tracking full-fledged campaigns, monitoring specific hashtags and keywords, managing influencers, and more. Well, we are just getting started. Based on the type of content you post, here are some metrics you should be prioritizing: 1. that you otherwise have to calculate manually.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Socialmedia.biz

FEBRUARY 11, 2019

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans. Most of this information aligns with your interests and offers a personal context.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. Using keywords and taking advantage of Keyhole’s information about hashtags and trending topics will help you get more Instagram followers. They can use this to post simultaneously every day and attract more people to interact with them.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

JUNE 27, 2023

Track comments using keywords or hashtags and analyze them in real-time or historically. These reports provide you with an overview of customer sentiments and your brand health, which you can use to amplify your social strategy and other marketing efforts. Profiles tab: View metrics at the individual profile level.

Review 127

Review Brands How To Analysis 127

Keyhole.co

OCTOBER 13, 2023

They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Also when posting a job opening, it’s important to keep hashtags in mind. To find the right candidates, look for and use relevant hashtags. To find the right social network, HR managers can use analytics.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

OCTOBER 22, 2019

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content. Use location tagging.

Instagram 96

Instagram How To Hashtag Influencer 96

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Your Shopping tags will be listed in the Instagram Shop catalog. Live broadcasts. Other folks on Instagram can tag products too. Tags are a power move for sellers on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140