Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 127

Strategy Brands Hubspot Survey 127

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. A dry social feed that only consists of outbound links reads like a robot, not a human being. While personality is good for the majority of social content, including both personalization and outside sources provide a balanced and varied feed.

Company 124

Company B2B Loyalty Survey 124

Sherrilynne Starkie

DECEMBER 13, 2018

Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. People continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web. This is according to a new Pew Research Center survey.

Social Media 150

Social Media Video YouTube Instagram 150

Social Media Strategies Summit

APRIL 11, 2024

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty.

Social Media 234

Social Media Tips Marketing UGC 234

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Buy 91

Buy Curation Statistics Survey 91

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. Brand content may make its way into user feeds, but let’s be real—few are holding their breath for it. Spend some time brainstorming your strategy.

B2B 114

B2B Influencer Brands Marketing 114

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Employee advocacy Adding shareable content like links, videos, images, RSS feed content or duplicating previously shared posts.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

DECEMBER 8, 2020

Instagram Stories and Reels max out at 15 seconds, feed videos are at 60 seconds and IGTV videos at 60 minutes. Instagram feed videos are recommended at 26 seconds. According to Google’s internal study , YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours.

Video 127

Video Social Media Study Instagram 127

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These are visible on your business page and appear in the user’s news feeds when they ask for recommendations. What is review analysis?

Review 125

Review Brands How To Analysis 125

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Check out these 20 social media ideas to help keep your brand’s feed fresh!

Social Media 104

Social Media Survey Advertising Review 104

Hootsuite

AUGUST 15, 2022

You can tease out sales on your feed by offering ‘mystery deals’ or post exactly what your promotions will be. Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. Try selling directly on social media.

Strategy 102

Strategy Discount Marketing Retail 102

Sprout Social

DECEMBER 5, 2022

For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more. You already know that social media algorithms fill feeds with posts based on relevance—not necessarily recency. What you can do: To avoid your own filter bubble, adjust your feeds.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Let’s say you get these responses to a survey: “ That’s highly unlikely.”

Sentiment 52

Sentiment Analysis Brands How To 52

Techipedia: Tamar Weinberg

MARCH 27, 2012

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results. Another nice perk of being kind! Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Here are 9 ways you can start making money on the platform today: 9 Ways to Make Money on Pinterest .

How To 63

How To Collaboration Affiliate network Instagram 63

Pixlee

JANUARY 4, 2021

This year, the most successful brands used digital marketing to develop customer loyalty, streamline the customer journey, and give purpose to every transaction. . Standing out amongst the clutter of social media feeds and digital avenues proved challenging for brands using traditional messages.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. This will keep your brand top of mind in crowded feeds. This ongoing consumer engagement allows brands to build connections and create fans at scale. How can you create that for your company?

Social Media 109

Social Media Marketing Atlassian Team 109

Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns.

Influencer 100

Influencer Engagement Social Media Marketing 100

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. You can use the quiz sticker to gain valuable feedback about your audience by using it as a mini-survey. Do you collect customer feedback on Instagram?

Instagram 78

Instagram UGC Travel Transportation 78

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. For example, ask new customers to register online in return for alerts, complete surveys or enter competitions which require certain contact details.

SMS 187

SMS Strategy Marketing Discount 187

Social Media Strategies Summit

NOVEMBER 30, 2020

According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. This not only encourages consumers through the marketing funnel, but it also boosts your brand’s online image and consumer loyalty. There’s more. Increases Consumer Engagement.

Products 163

Products Instagram Brands How To 163

Sprout Social

OCTOBER 27, 2022

Being consistent with your customer support builds trust and loyalty. 51% of surveyed Twitter users report their experiences communicating with brands on Twitter makes them feel more favorable toward the brand. Some will even go out of their way to show their praises in public (hello, social proof).

Statistics 106

Statistics Social Media Brands Issues 106

Sprout Social

NOVEMBER 11, 2019

Stories are perhaps the best example, allowing brands to drive time-sensitive engagement and likewise become a constant fixture in their followers’ Instagram feed via Stories-based notifications. Asking customers to tag their friends to bring new potential followers into your social feed. Encourage engagement through tagging.

Marketing 87

Marketing How To Authentication Discount 87

Sprout Social

SEPTEMBER 26, 2019

In fact, 96% of respondents in an Attorney at Work survey say that they use social media. Additionally, 49% of respondents in the previously cited Attorney at Work survey have also been able to get new clients through social media. So you’ll have a much easier time winning their trust and loyalty.

Social Media 87

Social Media Industry Engagement Survey 87

Buffer Social

MAY 12, 2016

For example, when Facebook first released the timeline, it wasn’t greeted warmly by some users, but now the timeline favors content from friends over brands , and it makes our Facebook feeds digestible. When Instagram announced they were trialing an algorithmic timeline, they said that most users miss on average 70% of their feeds.

Social Networking 75

Social Networking MySpace Study Instagram 75

Twist Image

NOVEMBER 12, 2010

New media users still choose to demonstrate affinity ('like' or 'follow' or subscribe to RSS feed) for an average of only 4.6 " Yes, loyalty and keeping people around is as simple as it was in the early days of Marketing: give them free stuff and/or incentivize them, otherwise they are gone. brand loyalty. brand evangelist.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Twist Image

JANUARY 29, 2011

This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!)

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? A new report from the Chief Marketing Officer (CMO) Council indicates that engagement is what drives brand loyalty and both customers and marketers agree that deeper engagement and personalized contact is what gets results. as a reward for their loyalty.

Engagement 45

Engagement Alterian ROI Loyalty 45

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? A new report from the Chief Marketing Officer (CMO) Council indicates that engagement is what drives brand loyalty and both customers and marketers agree that deeper engagement and personalized contact is what gets results. as a reward for their loyalty.

Engagement 40

Engagement Alterian ROI Loyalty 40

Sprout Social

OCTOBER 30, 2023

Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts. These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI).

Social Media 119

Social Media Marketing Loyalty Collaboration 119

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life. They desire to interact with your brands.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. Personally, I call it “foot-in-the-door” marketing.

Authentication 118

Authentication Tips Marketing UGC 118