Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

Social Media 110

Social Media Social Media Management Sentiment Collaboration 110

Social Media Strategies Summit

SEPTEMBER 26, 2023

Example Check out the Lego Instagram feed, and you’ll see that most of the brand’s posts try to evoke emotion. Yet, if you look at survey data on how to make businesses more relatable, the most successful way is to give exposure to your followers. Source: instagram.com 5. Do You Give Enough Exposure to Your Followers?

Social Media 130

Social Media Brands Content UGC 130

Hootsuite

FEBRUARY 27, 2020

This year, competition for Instagram users’ attention and loyalty will only grow more intense. Survey your followers, ask them to submit questions, or get their feedback on posts. When you upload a new IGTV video , the first 15 seconds will be visible on your feed. Expand your reach with hashtags and geotags .

Instagram 145

Instagram Geotagging Badge Hashtag 145

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 112

B2B Influencer Brands Marketing 112

Social Media Strategies Summit

NOVEMBER 12, 2020

You can also use a list of day-specific hashtags to guide the planning process. Hootsuite is an industry leader in showcasing their employees on social media, dedicating the #hootsuitelife hashtag to their content. This strategy improves engagement triggers and also builds trust and loyalty by giving the platform to your followers.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Social Media Strategies Summit

NOVEMBER 30, 2020

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. This not only encourages consumers through the marketing funnel, but it also boosts your brand’s online image and consumer loyalty.

Products 163

Products Instagram Brands How To 163

Hootsuite

AUGUST 15, 2022

You can tease out sales on your feed by offering ‘mystery deals’ or post exactly what your promotions will be. Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. Use hashtags to reach new audiences.

Strategy 102

Strategy Discount Marketing Retail 102

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 108

Brands Sentiment How To Analysis 108

Hootsuite

NOVEMBER 28, 2022

You can also use customer experience tools like customer surveys to gain insight into their experience with your brand. Boost customer loyalty. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). Hootsuite for social listening, engagement, and surveys. Source: Hootsuite.

Tips 124

Tips HootSuite Survey FAQ 124

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Track comments using keywords or hashtags and analyze them in real-time or historically. What is review analysis? Let’s take a closer look.

Review 124

Review Brands How To Analysis 124

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And it’s also enabled large-scale learning for those who were previously unaware of social issues— hashtags have become virtual meeting places and rallying cries for social change.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Hootsuite

SEPTEMBER 24, 2019

Your Instagram look should be consistent across your posts, helping followers easily recognize your content in their feeds. That said, only the first two lines of text appear in news feed without tapping more. Use hashtags wisely. Hashtags are a key way to increase your visibility and discoverability.

Instagram 112

Instagram Tips Marketing Hashtag 112

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Let’s say you get these responses to a survey: “ That’s highly unlikely.”

Sentiment 52

Sentiment Analysis Brands How To 52

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. You can use the quiz sticker to gain valuable feedback about your audience by using it as a mini-survey. Do you collect customer feedback on Instagram?

Instagram 78

Instagram UGC Travel Transportation 78

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty. And we get it.

Social Media Management 133

Social Media Management Social Media HootSuite Template 133

Hootsuite

DECEMBER 10, 2019

The CMO Survey. More than half of brand discovery online still happens in public social feeds. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Use public feeds to guide customers to your private channels.

Trends 145

Trends Social Media CPA Sports 145

Techipedia: Tamar Weinberg

MARCH 27, 2012

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results. Another nice perk of being kind! Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Sprout Social

NOVEMBER 11, 2019

Stories are perhaps the best example, allowing brands to drive time-sensitive engagement and likewise become a constant fixture in their followers’ Instagram feed via Stories-based notifications. For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag.

Marketing 86

Marketing How To Authentication Discount 86

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Later

JULY 17, 2020

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the platform for discovering and shopping for products — more than 3 times higher than those who cited Facebook or Instagram. Before this new feature, Product Pins could be found in search results, the home feed, and on boards. .

Brands 73

Brands How To SEO UGC 73

Sprout Social

DECEMBER 17, 2018

There are hundreds of national, international and world hashtag holidays. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Step 1: Choose relevant hashtags.

Hashtag 111

Hashtag Survey Engagement Campaign 111

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. Personally, I call it “foot-in-the-door” marketing.

Authentication 117

Authentication Tips Marketing UGC 117

Buffer Social

JULY 21, 2016

Along with driving massive engagement , GIFs help you explain difficult ideas, add some visual variety to your feed, and have some fun with your audience. Starbucks definitely uses UGC to rack up loyalty points with its followers. Like Teachable, GA uses a specific hashtag for its quote visuals. The final option? Facebook Live.

Types 40

Types Social Media Content Brands 40

Oktopost

AUGUST 9, 2020

While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. According to Forbes , more than half of survey respondents traced closed deals back to a social media interaction. Higher revenue. Customer Support.

Hashtag 132

Hashtag B2B Policies Authentication 132

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Listen Now. Find us on iTunes: [link].

Company 121

Company Instagram B2B Survey 121

Sprout Social

JUNE 28, 2021

Don’t post too frequently and flood your Instagram feed. For example, Zoom’s Twitter feed has a healthy mix of informative and educational content, new feature updates and promotional posts. Maintain Hashtag “Hygiene”. Using too many hashtags on a post can look messy and unappealing.

Social Media 121

Social Media Hashtag Privacy Reputation 121

Sprout Social

OCTOBER 13, 2021

Increased brand loyalty. The best way to build trust and loyalty today? With Social Sprout, you can identify what posts, hashtags and topics resonate with your audience (based on historical performance). Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages.

Buy 136

Buy Brands Apparel Content 136

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Hence the latter gains less exposure in our feeds. So how do you get your message across?

B2B 145

B2B Survey ROI Metrics 145

Convince & Convert

JANUARY 15, 2016

highlight to tweet) Here’s how your business can gather that feedback using social media, and how you can use it to boost productivity, customer loyalty, and even sales. Create Feedback Forms and Surveys. Once you have created the survey, you can then share the unique link in any of these possible spots: Via a status update.

Social Media 60

Social Media How To Survey Patterns 60

Sprout Social

OCTOBER 23, 2018

Scheduling tweets and making sure that you use a couple of hashtags with every post doesn’t mean that you’re a master of Twitter. Improve customer loyalty. Understand how to use #hashtags. Twitter is the birthplace of the all-important social media hashtag. Don’t use spaces in hashtags.

Twitter 109

Twitter Brands How To Hashtag 109

Convince & Convert

APRIL 5, 2012

The RSS feed is: [link]. The company surveyed, I think it was around 400 people – I think I saw that in the notes – 400 people of all stripes, which was really my biggest issue with the survey, and we’ll come back to that. Surveyed these people about CEOs, leadership, and social media. Listen Now.

Sports 114

Sports Social Media Survey Hashtag 114