Sherrilynne Starkie

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Reflections on PR agency life

Sherrilynne Starkie

Feed or avoid. Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, ’, I thought I’d publish my list for this week. Related articles.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

The eliminates the need to have someone watching feeds and hashtag trends all the time. In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway. nBA Pulse Dashboard. Analysis of spikes. Related articles.

Facebook mention: for celebrities only

Sherrilynne Starkie

Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about. I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. Over time, however, I have tended to bend my rules. Related posts: Facebook Reader a welcome feature.

Facebook and hashtags: at long last

Sherrilynne Starkie

In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions. A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Hashtags are the first step. This is bound to make the lives of social media strategists a little bit easier. PLEASE LIKE  MY FACEBOOK PAGE.

Native advertising is here to stay

Sherrilynne Starkie

Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads. Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. At its most basic, a native ad is a paid-for story that mimics the look, feel and style of the editorial that surrounds it. Photo credit: Wikipedia).

Nine years of Twitter

Sherrilynne Starkie

To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. It was pretty boring at first. really didn’t get it. How to be smart on Twitter.

Tony Clement: the tweeting minister

Sherrilynne Starkie

Clement follows back most Canadians.  As a result his Twitter feed is a tsunami of news. Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. That’s when one of my staff members set up my account.”. Before long he was following a few people and sending out a few tweets.

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. At last week’s  Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Soon he was commenting about media accuracy and was seen as an expert on the subject.

New look and feel for LinkedIn

Sherrilynne Starkie

Now network updates and articles are featured at the top of the feed. LinkedIn rolled out a new look and feel for its homepage this week.  The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing.

Facebook Reader a welcome feature

Sherrilynne Starkie

have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge.  I liked that it had the ability  to search through feeds to find specific content.  Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. However, I am largely unconcerned.

Social media and Montreal’s student protests

Sherrilynne Starkie

Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Literally.

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.

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Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?

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Facebook Eyes Clickbait-Free News Feed

SocialTimes Facebook

Facebook hopes to catch clickbait  in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.

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Facebook Testing Ability for Users to Post to News Feed But Not Timeline

SocialTimes Facebook

Facebook is testing a way to allow users to post to News Feed  without those posts ever appearing in their Timelines. Matt Elliott of CNET  shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.

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Facebook News Feed: Friends and Family First, Core Values

SocialTimes Facebook

Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm  and detailed the values that guide that algorithm. Engineering director Lars Backstrom  announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.

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Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories

SocialTimes Facebook

Facebook wants its users to find their News Feeds  to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?

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Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.

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NEVER Feed the Trolls

Janet Fouts

The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.

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Force Feed

Twist Image

It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.

Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.

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Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.

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Feedburner to Feedblitz – Why We Migrated Our RSS Feed

Convince & Convert

Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.

Facebook’s Big News Feed Announcement That Benefits Brands

Firebelly

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. ” You can learn about all of the changes here. What do you think?

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

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What You Need to Know About Facebook’s News Feed Changes

SocialFish

Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?

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3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. like that stuff, because I can easily keep up to speed with them.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

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Instagram is bringing the algorithm to its feed, but don’t panic yet

Unmetric

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. However, we can't say that this came out of the blue?

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Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

Social Media Network Marketing

Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time. My Business Page is on Facebook at: [link] Do join me

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Facebook RSS feeds and iGoogle

Laurel Papworth

went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. But RSS is not enabled on the Page and even when I did a “View Source&# I couldn’t find the feed for either RSS or ATOM.  So here’s what I did. If you want the full wall, comments and everything, I have no clue but MetaPrime have listed the feeds below.

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. What is iGoogle?

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.

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HOW TO: Find Facebook RSS Feeds & Add Facebook Notifications to Hootsuite

Laurel Papworth

How to pull in Facebook Notifications into Hootsuite from Facebook Profiles and Pages using RSS feeds. How to Add Facebook Notifications to Hootsuite and use Facebook RSS feed. 1. To Get Facebook Notification RSS feed. To find your Profile RSS feed, go to  > Facebook > Inbox > Notifications. In other words, add YOUR RSS feed. Other Facebook RSS Feeds.

Ten Social Media Truths About Chatbots

Spin Sucks

Social Media Tools ai aol artificial intelligence Assist chat apps chatbot chatbots ChatFuel CNN is working with Facebook context collapse on Facebook conversational UI conversational user interface decline in intimacy on social networks facebook Facebook’s news feeds. Facebook recently announced that chatbots will be incorporated into Messenger.

Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. To take advantage of the Google Reader downtime they’ve turned off free accounts (which didn’t allow more than 64 feeds) so this may come back in the future. ProBlogger: 94,647.

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Taking Control of Your Facebook News Feed

yMarketingMatters

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool. Read the full blog here. Yasmin.

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