Reflections on PR agency life
MARCH 28, 2015
Feed or avoid. Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, ’, I thought I’d publish my list for this week. Related articles.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
The eliminates the need to have someone watching feeds and hashtag trends all the time. In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway. nBA Pulse Dashboard. Analysis of spikes. Related articles.
Facebook mention: for celebrities only
AUGUST 17, 2014
Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about. I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. Over time, however, I have tended to bend my rules. Related posts: Facebook Reader a welcome feature.
Tony Clement: the tweeting minister
NOVEMBER 7, 2012
Clement follows back most Canadians. As a result his Twitter feed is a tsunami of news. Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. That’s when one of my staff members set up my account.”. Before long he was following a few people and sending out a few tweets.
Facebook and hashtags: at long last
JUNE 16, 2013
In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions. A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Hashtags are the first step. This is bound to make the lives of social media strategists a little bit easier. PLEASE LIKE MY FACEBOOK PAGE.
How to fire your PR agency
AUGUST 26, 2013
Trump-style declarations serve no purpose other than to feed the ego of the person delivering the news, and they risk causing hard feelings. Patsy and Eddie (Photo credit: agentdeclan). They say that breaking up is hard to do, but when it comes time to part ways with your PR agency, it doesn’t have to be tough going. Firing dos and don’ts. Do keep communication channels open.
Native advertising is here to stay
JANUARY 25, 2014
Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads. Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. At its most basic, a native ad is a paid-for story that mimics the look, feel and style of the editorial that surrounds it. Photo credit: Wikipedia).
Hangover weather from the Ottawa Citizen
JUNE 30, 2015
Anyone glancing at their Facebook news feed this morning might have been surprised to read this update : “Forecast: Today is expected to be like being hungover in line at a suburban Starbucks drive-thru”. The Ottawa Citizen’s reporting style is on often seen as being funny, quirky and edgy, but it looks like this government-town newspaper has discovered the art of click baiting.
Measuring the impact of Facebook video content
APRIL 3, 2015
Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. There’s a good reason for that. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. Source: Facebook. Related articles.
Nine years of Twitter
APRIL 26, 2015
To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. It was pretty boring at first. really didn’t get it. How to be smart on Twitter.
Third Tuesday feat. Craig Silverman
JUNE 2, 2013
Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Soon he was commenting about media accuracy and was seen as an expert on the subject.
New look and feel for LinkedIn
JULY 28, 2012
Now network updates and articles are featured at the top of the feed. LinkedIn rolled out a new look and feel for its homepage this week. The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing.
Social media and Montreal’s student protests
APRIL 20, 2013
Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Literally.
Facebook Reader a welcome feature
JUNE 29, 2013
have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge. I liked that it had the ability to search through feeds to find specific content. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. However, I am largely unconcerned.
Facebook Testing Ability for Users to Post to News Feed But Not Timeline
JUNE 8, 2016
Facebook is testing a way to allow users to post to News Feed without those posts ever appearing in their Timelines. Matt Elliott of CNET shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.
NEVER Feed the Trolls
OCTOBER 12, 2010
The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived when you’ve got trolls commenting on your work. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.
Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. ” You can learn about all of the changes here. What do you think?
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.
Facebook Updates News Feed
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed.
What You Need to Know About Facebook’s News Feed Changes
AUGUST 12, 2013
Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.
Feedburner to Feedblitz – Why We Migrated Our RSS Feed
Convince & Convert
SEPTEMBER 12, 2012
Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.
3 Ways to Fight Facebook’s Algorithm and Customize Your Feed
Convince & Convert
OCTOBER 14, 2012
Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. like that stuff, because I can easily keep up to speed with them.
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media
Social Media Network Marketing
NOVEMBER 14, 2014
Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time. My Business Page is on Facebook at: [link] Do join me
Facebook RSS feeds and iGoogle
APRIL 20, 2011
went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. But RSS is not enabled on the Page and even when I did a “View Source I couldn’t find the feed for either RSS or ATOM. So here’s what I did. If you want the full wall, comments and everything, I have no clue but MetaPrime have listed the feeds below.
Instagram is bringing the algorithm to its feed, but don’t panic yet
MARCH 22, 2016
In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. However, we can't say that this came out of the blue?
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.
HOW TO: Find Facebook RSS Feeds & Add Facebook Notifications to Hootsuite
APRIL 19, 2013
How to pull in Facebook Notifications into Hootsuite from Facebook Profiles and Pages using RSS feeds. How to Add Facebook Notifications to Hootsuite and use Facebook RSS feed. 1. To Get Facebook Notification RSS feed. To find your Profile RSS feed, go to > Facebook > Inbox > Notifications. In other words, add YOUR RSS feed. Other Facebook RSS Feeds.
Feature Friday: How iGoogle is My RSS Feed HQ
MARCH 10, 2011
You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. What is iGoogle?
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.
521 – Feeding Your Leadership Skills
FEBRUARY 9, 2015
Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra , Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD , joins me to talk about Act Like a Leader, Think Like a Leader. We discuss. What is the biggest impact on success as a leader? How to avoid the competency gap?
5 Ways to Beat the Facebook News Feed Update
JULY 4, 2014
You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. certainly have. Simple.
General Motors and Logitech Dominate the #CES2016 Feed
Convince & Convert
JANUARY 11, 2016
Tech: #CES2016. The 49th annual Consumer Electronics Show was held in Las Vegas last week, and if you have been following our coverage, you definitely know the media and people everywhere have been abuzz about new product launches and announcements. Some highlights? In turn, t he Chevy Bolt could be the most significant debut vehicle from the manufacturer in decades. Politics: GOP Ads Hit Airwaves.
Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers
MARCH 21, 2013
list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. To take advantage of the Google Reader downtime they’ve turned off free accounts (which didn’t allow more than 64 feeds) so this may come back in the future. ProBlogger: 94,647.
How to Replace Your RSS Feed Automatically With Facebook's Like Button
Stay N' Alive
FEBRUARY 20, 2012
As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way. just showed how I'm doing this with Facebook's Frictionless Sharing on this blog (just click through to the blog, and click the link over on the right to start adding these posts.
A Key Change to Facebook’s News Feed Algorithm
The Social Media Incubator
FEBRUARY 25, 2014
Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media CEL public relations Facebook News Feed algorithm social media engagements Tonight Show with Jimmy Fallon A new change to Facebook may help brands and their engagement levels. Post by CEL Public Relations.
Creating a Custom RSS Feed for Guest Posts
JUNE 27, 2011
Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"
What Makes Your Facebook Page Post Feature On Feeds? - Social Media
Social Media Network Marketing
FEBRUARY 24, 2011
While Google's search algorithms are well kept secrets Facebook is transparent about the algorithms that it uses for Posts of Pages to appear on the Feeds of the Fans / Community Members. So basically what does this tell us in short: The more immediate, the more times people interact with Page, and the more they comment is better for the Page posts to come up and be seen on the Feeds of Fans and Community Members. Did you know: Almost more than 90% of filtration takes place - which means you have 10% chance to show up on your Fan's Community Member's Feed!