Reflections on PR agency life
MARCH 28, 2015
Feed or avoid. Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, ’, I thought I’d publish my list for this week. Related articles.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
The eliminates the need to have someone watching feeds and hashtag trends all the time. In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway. nBA Pulse Dashboard. Analysis of spikes. Related articles.
Facebook mention: for celebrities only
AUGUST 17, 2014
Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about. I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. Over time, however, I have tended to bend my rules. Related posts: Facebook Reader a welcome feature.
Facebook and hashtags: at long last
JUNE 16, 2013
In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions. A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Hashtags are the first step. This is bound to make the lives of social media strategists a little bit easier. PLEASE LIKE MY FACEBOOK PAGE.
Native advertising is here to stay
JANUARY 25, 2014
Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads. Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. At its most basic, a native ad is a paid-for story that mimics the look, feel and style of the editorial that surrounds it. Photo credit: Wikipedia).
Tony Clement: the tweeting minister
NOVEMBER 7, 2012
Clement follows back most Canadians. As a result his Twitter feed is a tsunami of news. Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. That’s when one of my staff members set up my account.”. Before long he was following a few people and sending out a few tweets.
Nine years of Twitter
APRIL 26, 2015
To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. It was pretty boring at first. really didn’t get it. How to be smart on Twitter.
Third Tuesday feat. Craig Silverman
JUNE 2, 2013
Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Soon he was commenting about media accuracy and was seen as an expert on the subject.
New look and feel for LinkedIn
JULY 28, 2012
Now network updates and articles are featured at the top of the feed. LinkedIn rolled out a new look and feel for its homepage this week. The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing.
Facebook Reader a welcome feature
JUNE 29, 2013
have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge. I liked that it had the ability to search through feeds to find specific content. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. However, I am largely unconcerned.
Social media and Montreal’s student protests
APRIL 20, 2013
Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Literally.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Facebook Eyes Clickbait-Free News Feed
AUGUST 4, 2016
Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
Facebook Testing Ability for Users to Post to News Feed But Not Timeline
JUNE 8, 2016
Facebook is testing a way to allow users to post to News Feed without those posts ever appearing in their Timelines. Matt Elliott of CNET shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.
Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.
Facebook Testing New Multiproduct News Feed Ads
NOVEMBER 16, 2016
Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosClicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season.
NEVER Feed the Trolls
OCTOBER 12, 2010
The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived when you’ve got trolls commenting on your work. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.
Facebook News Feed: Friends and Family First, Core Values
JUNE 29, 2016
Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm and detailed the values that guide that algorithm. Engineering director Lars Backstrom announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.
Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories
AUGUST 11, 2016
Facebook wants its users to find their News Feeds to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?
Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
NOVEMBER 29, 2016
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Instant Games is launching with 17 titles: Pac-Man , Bandai Namco Entertainment. Arkanoid , Taito.
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. ” You can learn about all of the changes here. What do you think?
Feedburner to Feedblitz – Why We Migrated Our RSS Feed
Convince & Convert
SEPTEMBER 12, 2012
Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.
What You Need to Know About Facebook’s News Feed Changes
AUGUST 12, 2013
Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
JUNE 30, 2016
It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.
3 Ways to Fight Facebook’s Algorithm and Customize Your Feed
Convince & Convert
OCTOBER 14, 2012
Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. like that stuff, because I can easily keep up to speed with them.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. Mikhail Larionov News Feed Opt In Opt Out payments PayPal Plugins privacy Reference Parameters Referral Links safety Search security Sponsored Messages Stripe Targeted Ads templates Webview
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.
Facebook News Feed Updates: Authenticity and Video Completion
FEBRUARY 3, 2017
For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. But anyone who has been on their news feed will attest that while there may be less of this content than there once was, the difference isn’t all that noticeable. Categorize pages that post spam or try to game the news feed. Your Turn.
Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
DECEMBER 20, 2016
Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Starting today, people will see a message from Facebook in their News Feed wishing them Happy Holidays.
Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know
JUNE 30, 2016
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.
Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight
JANUARY 26, 2017
Facebook announced another change to its News Feed algorithm , this time giving more weight to what percentage of a video is watched by users. They wrote: Today, we’re announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched. As a side effect, some shorter videos may see a slight dip in News Feed distribution. Longer videos that people don’t want to watch will not perform better in News Feed. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?
Facebook RSS feeds and iGoogle
APRIL 20, 2011
went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. But RSS is not enabled on the Page and even when I did a “View Source I couldn’t find the feed for either RSS or ATOM. So here’s what I did. If you want the full wall, comments and everything, I have no clue but MetaPrime have listed the feeds below.
Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media
Social Media Network Marketing
NOVEMBER 14, 2014
Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time. My Business Page is on Facebook at: [link] Do join me
Instagram is bringing the algorithm to its feed, but don’t panic yet
MARCH 22, 2016
In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. However, we can't say that this came out of the blue?
Feature Friday: How iGoogle is My RSS Feed HQ
MARCH 10, 2011
You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. What is iGoogle?