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A digital media framework for smart marketing communications

Sherrilynne Starkie

LinkedIn is introducing more social features and is becoming more content friendly. Magazine reading time down 77.5 It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Only 20 per cent of those use it daily. This is changing.

Marketing 199
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

We created our own list I was always frustrated that, even with the rise of “list culture”—Forbes 30 Under 30, Create and Cultivate 100, Inc 5000, etc—I rarely saw people with disabilities featured. So, I created our own list to elevate those doing big things in the disability world.

Brands 82
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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. The end result is a highly engaging destination with content on par with lifestyle and news websites.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Media sites often pull existing content into new features/packages, typically to create attractive options for advertisers. For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Syndication.

Sites 105
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181
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Translation and Localization Tips for Publishers

Adam Sherk

Here are a few issues to consider when localizing an online newspaper or magazine. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. Translation. Depending on your budget there are a couple of ways you can go about this.

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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. What Horrible Things Did Time Magazine Do in 1964? in the sidebars and subpages. I’ll be sure to include Forbes in the next round.

Sites 238