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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Magazine reading time down 77.5

Marketing 199
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We created a Google Form to collect nominations.

Brands 82
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NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166
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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

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25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. Crafting lip-smacking, mind-blowingly awesome content isn’t enough.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Media sites often pull existing content into new features/packages, typically to create attractive options for advertisers. For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Syndication.

Sites 105
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181