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A digital media framework for smart marketing communications

Sherrilynne Starkie

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. Canadian Media Consumption Trends. This is changing.

Marketing 199
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

We created our own list I was always frustrated that, even with the rise of “list culture”—Forbes 30 Under 30, Create and Cultivate 100, Inc 5000, etc—I rarely saw people with disabilities featured. So, I created our own list to elevate those doing big things in the disability world.

Brands 82
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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. As with most great projects, some of the findings were surprising, but critical to the development of the new website.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181
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Translation and Localization Tips for Publishers

Adam Sherk

Here are a few issues to consider when localizing an online newspaper or magazine. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. Using social media. Translation. Add local content. Cultural differences.

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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc.

Sites 238