Remove FAQ Remove Industry Remove Sentiment Remove Trends
article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 119
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

article thumbnail

The Role of AI in Optimizing Auto Dialing Campaigns

BeingOptimist

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. This article discusses the significant role of AI in optimizing auto-dialing campaigns , focusing on its benefits, key features, implementation considerations, and future trends.

article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. It also helps you see trends, such as spikes or dips in complaints, how long it takes agents to resolve issues and how satisfied clients are with support interactions.

article thumbnail

A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

What industry gaps could your soon-to-launch product fill? Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Prepare FAQ answers. In Sprout’s Smart Inbox on the Advanced plan, you can populate your media library with ready-to-use FAQ responses.

Products 135
article thumbnail

Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts.

Strategy 106
article thumbnail

The ultimate social media listening guide for marketers

Sprout Social

Preventative : When you execute social media listening, you’re paying attention to trends and common service complaints. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. Result : brand sentiment, customer sentiment.