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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 116
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 124
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The Role of AI in Optimizing Auto Dialing Campaigns

BeingOptimist

This article discusses the significant role of AI in optimizing auto-dialing campaigns , focusing on its benefits, key features, implementation considerations, and future trends. These insights help businesses refine strategies , identify trends, and optimize campaigns with data.

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How to create a complaint management system to protect your brand reputation

Sprout Social

It also helps you see trends, such as spikes or dips in complaints, how long it takes agents to resolve issues and how satisfied clients are with support interactions. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Sprout’s Post Performance and Profile Performance reports speed up the process, helping you pinpoint timing and engagement trends to inform your launch strategy. Prepare FAQ answers. It’s all you.

Products 132
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The ultimate social media listening guide for marketers

Sprout Social

Preventative : When you execute social media listening, you’re paying attention to trends and common service complaints. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. Result : brand sentiment, customer sentiment.