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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Build a Hub of Answers to FAQs There are likely a handful of questions your customer support team must repeatedly deal with.

Strategy 130
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 129
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Hootsuite’s Heydey , automates customer FAQs, order tracking questions, and general customer support. It answers FAQs, and queries about customer orders.

FAQ 120
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But that’s just the beginning.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?