The Social Media Incubator

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CVS Sets Example For Social Media Strategy

The Social Media Incubator

. “As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. They saw more than 10,000 comments on their Facebook post , and without hesitation, responded to nearly all of them. Word spread quickly.

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Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

It should be looked at as a tool and component of your overall business strategy, not a standalone strategy. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. However, that statement couldn’t be further from the truth.

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Branding Your Business Facebook Page

The Social Media Incubator

Besides integrating your offline marketing strategy , designing unique social media pages and incorporating your brand is a creative way to keep your business interesting on social media and should be a part of your social media strategy. Here are just a few examples of branding a Facebook page.

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Keeping Your Social Media Strategy Out of This World

The Social Media Incubator

July 2 marks World UFO Day, so we want to take you to the Area 51 of social media strategy. Here are some easy steps to take to make sure your strategy is effective, and stays that way. Here are some easy steps to take to make sure your strategy is effective, and stays that way. Get the Timing Right. Be In the Conversation.

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

Last week, Facebook announced posts would now have an embedding option for users. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. What does this mean for your online marketing strategy?

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What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well.

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What Business Owners Need to Know Now about Timeline for Facebook Pages

The Social Media Incubator

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. Last September, when Facebook launched its “Timeline” initiative for personal profiles , speculation began about when this change would be available for Facebook Pages as well.

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