Oktopost

MAY 20, 2024

Why it’s difficult to know which social media KPIs matter Why do many brands have trouble understanding what they should be measuring on social media in the first place? For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight.

Social Media 80

Social Media Metrics Social Media Management Organization 80

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 136

Analysis Strategy Sentiment Comparison 136

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. VISIT MY FACEBOOK PAGE. Thomson Reuters Get Social (arnoldit.com).

Wireless 292

Wireless Klout Module Directory 292

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Browsed a Facebook Group? For example, have you sent an email today?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. The tool helps you manage your social media accounts with the help of market insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Social Media Strategies Summit

FEBRUARY 27, 2020

“Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future. In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Sentiment analysis tools process millions of comments in minutes, distilling the data into an accessible dashboard.

Reputation 97

Reputation System Brands Knowledge Base 97

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Share this on Facebook. Email this to a friend? Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social. by product line, sentiment, question type, etc.). Public sentiment is a moving target.

Data 138

Data Social Media Sentiment Team 138

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Data 117

Data Metrics Sentiment Analytics 117

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Facebook Facebook reviews or recommendations are where customers share their experiences with you in detail. As with Facebook, you will need admin permissions for this.

Review 121

Review Brands How To Analysis 121

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

Social Media 235

Social Media Social Networking Airlines SEO 235

Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. What consumers think about your products.

Data 89

Data Sentiment API Analysis 89

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Facebook Brand Survey Tests. Most notably, ongoing sentiment tracking.

Survey 87

Survey Brands Sentiment Template 87

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Pam Moore

AUGUST 31, 2018

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Do they not understand the value or the real risk?

Social Media 147

Social Media Training Startup Team 147

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Access these features in ‘social networks and teams’ under My Profile.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ? Personal Social Media. Pay attention.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. Facebook would lose revenue.

Facebook 64

Facebook Marketing Instagram Metrics 64

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Webbiquity SMM

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe.

SM2 204

SM2 Vocus Alterian Radian6 204

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

SocMed Sean

JANUARY 8, 2012

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Unmetric

JUNE 11, 2019

Their social media organizer helps to visualize your complete social strategy in one place. CoSchedule has more to offer besides their social media organizer. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Pam Moore

SEPTEMBER 7, 2020

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Do they not understand the value or the real risk?

eBook 78

eBook Social Media Template Templates 78

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Hashtags are words and numbers following the # symbol that categorize and track content on social media. — Sprout Social (@SproutSocial) July 4, 2022.

Hashtag 113

Hashtag How To Guidelines Telecommunications 113

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 161

Compete Analytics Analysis Sentiment 161

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 208

Tools Social Media Lithium Sysomos 208

Sprout Social

FEBRUARY 20, 2020

When Sprout’s own social team began expanding their listening strategy, Social Media Manager Rachael Samuels set up interviews with key partners like the corporate sales and customer success directors and product marketing managers. . “We Improve sentiment around customer service. Don’t overlook “secondary” social conversations.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 86

Tools Sentiment How To Team 86

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Data science, AI and real-time feedback now allow us to measure our efforts in new ways.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140