Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! New Metrics The need for improvisation and identification of new metrics is high. Currently, three categories of metrics need to be developed to enhance our understanding of social activities. Have an account? Not many, right? MORE >>

Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « 18 Social Media Use Cases: Conversation, Campaign and Community Social Media Programs: The Sweet Spot Between Strategic Planning and Tactical Implementation » A Simple Framework to Measure the Effectiveness of Social Media Programs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Web metrics 2. Social metrics 3. MORE >>

Here at FreshNetworks we are big advocates of the concept that engagement makes for a better metric than the number of ‘likes’, and this infographic by Our Social Times provides a thought-provoking reminder to brands as to the reasons people declare themselves a fan. Customer loyalty is the top consumer motivation for ‘liking’ a brand’s Facebook page. would not suggest that all brands use their Facebook page to distribute exclusive offers; this would not, for example, work for a luxury brand aiming to avoid diluting the value of their marque. MORE >>

Tweet Facebook has been very much in the spotlight, with a great amount of press attention on the run-up to last week’s IPO and the company’s recent stock performance. One big headline was the announcement that General Motors was pulling its $10million Facebook ads account. This has clearly rocked confidence in the effectiveness of advertising on Facebook, but may not come as a surprise to many, as a social media setting is not necessarily the prime location for people seeking product information on a car. What metrics should you be looking at? Share this on Tumblr. MORE >>

Tweet Last year both Heineken and Carlsberg declared their intention to increase their marketing spend and so we thought it would be interesting to use analytics tool socialbakers to look at how both brands have fared in terms of their Facebook engagement strategy for the last quarter of this year (for the period 1st September – 13th December 2011). As anyone who has read our blog before knows, we’re all about real engagement on Facebook rather than the number of fans and so it’s interesting to look at both Carlsberg and Heineken in terms of engagement levels. MORE >>