2014 Is The Year Of Social Metrics
Small Business Mavericks
DECEMBER 30, 2013
If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. Tumblr. believe 2014 is going to be a banner year for social media traffic and social media metrics. site online, and you may know that social media traffic has been on a steady rise, as well. In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Which metrics are most valuable in evaluating tactical success? Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Guides to Social Media Metrics and Measures.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] The New Metrics for Social Marketing [.]
Social Networks: Winners and Losers [Infographic]
APRIL 17, 2011
the big kid on the social media block is Facebook. Some Takeaways: Facebook is more popular among women. Tumblr is the fastest-growing platform, while MySpace is declining the most rapidly. Analytics Demographics Facebook Google Infographic LinkedIn Metrics MySpace Social Media Social Networking Statistics Word of Mouth Digg Plaxo Plurk TumblrWith women?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Stats About Social Media Metrics and Measurement. 70% of the U.S. billion by 2018.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3
Media Relations: A Quick Test to Pitch the Right Outlets
JULY 23, 2015
Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! It is a metric from one to 100 created by a company called Moz in an attempt to emulate the trust and authority that Google gives to sites. When they post your article to their Facebook and Twitter pages, will anyone care? Keep in mind that many of these metrics will be relative.
What Keeps The Chief Marketing Officer Awake At Night? - Part 2
SEPTEMBER 25, 2013
How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount? The idea is that most brands have a tremendous amount of (what I call) "linear data" (this can anything from traditional advertising metrics to email capture to customer service information). It is everything from their personal profiles (think about LinkedIn and Facebook) to what they''re thinking (look at blogs, Twitter , Pinterest and beyond). facebook. tumblr. but more of it. That''s not big data.
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
The best social media strategic plans are tools-agnostic , and set forth objectives and metrics that supersede any particular social venue. Step 4: Select Success Metrics. Social Media Strategy audience engagement greatest hits Social Media Marketing social media passion social media presence social media strategy success metricsSocial Media Strategy in 8 Steps (Summary).
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Metrics and ROI. Critically Undervalued Social Media Success Metrics by Convince & Convert. Which social media monitoring tools should I use?
The Value Of Blog Comments
JANUARY 12, 2012
Forget the popularity of platforms like Twitter , Facebook , Google+ , LinkedIn and more. They can share the link on Facebook. They can comment on the link that they shared on Facebook. It's going to be hard to generate comments and community going forward as more disruptions and tools to share (look at Tumblr , etc.) It's still early days, but don't kid yourself, Blog comments (much like a retweet) is still one of the best metrics to gauge and measure true engagement, and that's only going to rise in value as more disruptions and other options become present.
The Marketing Agency Of The Future
MARCH 15, 2013
How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world where every individual is consuming so much media in so many different channels and, in the same breath, are their own media channels (look no further than Facebook , YouTube , tumblr , Twitter and more)? facebook. tumblr. Is there a future for the advertising agency as we have known it to date? What's an agency to do? An agency used to act as the executional arm of the marketing department. Nothing more. Nothing less.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest.
The Small Wins From Social Media
APRIL 23, 2013
There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. It''s not just Facebook. Beyond the marketing, communications, advertising and customer service that is being done at large scale in social media channels (look no further than the mass media advertising of today, where brands are frequently ending their ad creative with a Facebook or Twitter call to action), many brands are also purchasing enterprise software and tools to help them manage their social media offerings. facebook. tumblr. It''s the small things. apple.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
Facebook: 955 million active users. Tumblr: 69 million blogs. via Tumblr. Facebook followed with 19%, Twitter with 16%. However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr. via CNET. via Twopcharts.
Blogging Is Dead (Again)
FEBRUARY 21, 2011
Why go through that, when you can tweet your life away in 140-characters (or less) on Twitter , update your Facebook status, shoot a quick video with your webcam and upload it to YouTube or just post whatever is going on in your life to a tumblr lifestream? Reading, research, critical thinking, writing, editing and publishing isn't like posting a picture to tumblr or texting off a tweet. They're different beasts and they deserve different forms of metrics and comparison. facebook. tumblr. Did you read the news? Blogging is dead. Plain and simple. brand.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube. 4) What social networks do you specialize in? Share this on LinkedIn Share this on Tumblr Share this on del.icio.us
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What are the best days and times for Facebook updates? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so.
Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard
The Realtime Report
JANUARY 18, 2013
Facebook: 1 billion active users. via Facebook. Tumblr: 90 million blogs. via Tumblr. Perhaps in response, Instagram has finally released the “industry-wide metric” of monthly active users – and the numbers show that the service is still growing at a healthy rate. The #RLTM Scoreboard: Social Networking Stats for the Week. via Twopcharts.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Curalate is a great option for image-focused content on Pinterest, Instagram and now Tumblr. Facebook is the primary emphasis for Shareablee. Beyond Facebook Insights: Useful Facebook Analytics Tools. Real-Time Analytics. Having one is worth the investment. Parse.ly.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. Kent Lewis proposes a matrix model for identifying and monitoring meaningful metrics for your company, based on which platforms are most relevant to your target audience, your objectives and goals for each, and important secondary KPIs to consider. by MarketingProfs. You want loyalty?
Klout Now Measures 10 Social Media Websites For Influence
Small Business Mavericks
AUGUST 11, 2011
recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Among the services that Klout now tracks are: Tumblr – A blogging platform somewhat like a cross between Twitter and Blogger. It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. Social Media Klout social media metricsKlout just keeps getting better. Flickr – The photo sharing platform. What about you?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Why Tumblr? Facebook Statistics and Facts.
This Week in Social Media – 5/29/2013
Social Media Marketing
MAY 29, 2013
Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook.
This Week in Social Media – 6/5/2013
Social Media Marketing
JUNE 5, 2013
While Facebook and Twitter receive the bulk of attention, other networks such as Pinterest, Google+ and Foursquare also rank well. Now, with a special Chrome browser extension, you can avoid seeing TV spoilers on Facebook and Twitter. The sponsored posts on Tumblr have begun - and so have the complaints. A roundup of relevant links affecting our industry. These are those links.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
But Sreenivasan,, former chief digital officer at New York’s Metropolitan Museum of Art, wasn’t—he shared the news far and wide on Facebook, and asked for advice on what he should do next, even linking to a form inviting friends to give advice. The videos taking over Facebook. Inside views with Facebook Live. Tumblr of Internet ephemera. The trend caller.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. Facebook, Twitter Shares Outpace Other Social Buttons by MediaPost Online Media Daily.
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Have a clear, fantastic avatar that you use on Instagram as well as Twitter, Google+, Facebook. Your friends, fans and followers on Facebook, Twitter, Tumblr and Google Plus need to know about your Instagram profile. Don’t Post your Instagram photo to Facebook. Do you use analytics to increase Instagram engagement ? How Track your biggest supporters. Have you? Likes.
How Instagram Makes Communities Better
JULY 3, 2012
Consider the Facebook profile picture: How many of your friends have fancy borders and effects in their photos? In this example, Instagram has improved a facet of the Facebook platform. Facebook. Tumblr. Metrics back-up your claims. Today’s guest post is written by Christopher Ryan. “No, not really,” I said. We should own a community, shouldn’t we?
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
While there are paid plans for enterprise size customers, Klear’s free tools not only give you social media analytics for Twitter, Instagram and Facebook, you can also get a fresh perspective on your influencers. You can integrate accounts from social platforms like Twitter and Facebook, but also Vimeo, Tumblr, Moz, MailChimp and Google Analytics. ” . now use Pinterest.
The 10 Golden Rules Successful Social Media Managers Live By
JUNE 9, 2016
What works for Instagram may not work for Facebook and vice versa. Start with the “ Big 4 ” when measuring marketing results: Social media metrics (followers, reach etc) , channel (how people arrived at your website) , consumption (page views, time on page, etc) , conversion. Be one of the first movers and shakers on newer platforms like Snapchat and Facebook Live.
Did You Miss? 22 MUST READS of 2013
DECEMBER 29, 2013
We’ll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.” Here are the best of those. Behavior Trumps Action.
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
They’re also really effective: this one from Coke got 80,000 notes on Tumblr in 14 days. In addition, it really drives home why time-on-site is an important metric. Facebook Live. Facebook’s live video streaming service is still in its infancy, but it’s already one of the top ways to form real connections with your audience. Humans crave variety. Custom GIFs.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Ad Industry Metrics. While Facebook continues to be the social media juggernaut, dont count blogging out. Facebook had 139.1 NM Incite did not separate blog readers from writers; its numbers include all unique visitors to Blogger, Wordpress and Tumblr. People can swallow small bites of information from Twitter and Facebook much easier without having to read several paragraphs," says Mudd, whose clients include Blue Cross/Blue Shield, Verizon and Synovus. Facebook. Facebook.
This Week in Social Media – 5/22/2013
Social Media Marketing
MAY 22, 2013
Women are more likely to use Twitter, Pinterest and Facebook Men are more likely to use Google+, LinkedIn and YouTube Marketwired determined that people under the age of 40 are increasingly using social media to inform investment decisions. The Platforms Yahoo has had a big week. A big Monday in fact, when the portal announced that it was acquiring social network/blogging hub Tumblr for $1.1
“Growth Hacking” – Ignore the Hype
JULY 30, 2014
Image: daryjeki via Tumblr, CC 4.0. Growth hacking” comes from a combination of the “faster is always better” and “newer is always better” mentality – contrasting Internet products like Facebook and Dropbox with tangible products like shampoo and couches. There is no mention of whether this style of growth worked for the organizations to really achieve what they’re looking for.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Metrics matter. Facebook Statistics. Image credit: Business 2 Community.
24 Full Service Tools to Manage B2B Social Media
SEPTEMBER 30, 2010
Networks Supported: Facebook, Twitter. Networks Supported : Twitter, Facebook, LInkedIn, Foursquare, Wordpress. MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use. Networks Supported : Facebook, Twitter. Networks Supported: Facebook, Twitter, Flickr, Wordpress, Blogger. Networks Supported: Facebook, Twitter, LinkedIn. Networks Supported : Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. BuzzTrac. Postling.
Interview with Social Media Influencer: Robin Fray Carey
Social Media Citizens
MAY 24, 2011
Recent studies have shown that Facebook ads don’t have a lot more traction that traditional online advertising, but peer recommendations and brand advocacy, or “word-of-mouth” is the single most critical marketing tool that exists today. My sons were teenagers when Facebook came out, and they turned me on to social networking. Susan Scrupski for some time.
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
My thought of the week is all about this new Facebook thing. wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. Facebook actually commissioned this report.