Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. If you have a Facebook Fan page, look at what people are saying. The social media networks are systems — non-linear, fuzzy, powerful, organic systems.
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