Facebook Releases New Insights into Marketing to Modern Travelers [Infographic]
Social Media Today
SEPTEMBER 11, 2019
Facebook's latest research report looks at the modern path to purchase for travelers, and how to better connect with consumers.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Social Media Today
NOVEMBER 12, 2018
Facebook has released a new report into evolving travel discovery habits, with notes on how travel marketers can maximize their opportunities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SocMed Sean
FEBRUARY 24, 2022
billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?
Hootsuite
JANUARY 16, 2023
Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?
Social Media Strategies Summit
NOVEMBER 28, 2022
Facebook has a whopping 2.9 Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. Nor will blowing your marketing budget on driving traffic to your FB page.
Social Media Strategies Summit
JUNE 8, 2023
Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.
Sherrilynne Starkie
DECEMBER 19, 2017
Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Facebook users can now hit 'snooze'. Facebook now allows users to ‘hit the snooze button’. A new travel app from Microsoft, Outings, helps explorers discover and search for interesting places near and far and is available for iOS and Android.
Jon Loomer
OCTOBER 28, 2021
You have likely heard the news by now — because news travels fast. The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Facebook/Meta are betting that people will.
Waxing UnLyrical
OCTOBER 14, 2016
Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” When it comes to content generation and marketing – which is such a huge part of Social PR – there are already a lot of best practices laid down.
The Realtime Report
NOVEMBER 3, 2021
Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. In fact, the entire “Turkey 5” period between Thanksgiving and Cyber Monday is like the Super Bowl of digital marketing. Try Geotargeting: Google, Facebook and Microsoft all allow advertisers to target audiences based on proximity to a physical location.
Ignite Social Media
AUGUST 2, 2022
Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.
Jon Loomer
AUGUST 29, 2018
Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Some also may not fully understand how Facebook determines target audience locations.
Jon Loomer
OCTOBER 13, 2021
Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?
Social Media Marketing
JANUARY 26, 2012
It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. What's your experience with regard to social media and travel? Thanks, Delta!
Ignite Social Media
JULY 2, 2019
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors.
Jon Loomer
MARCH 25, 2019
Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. As of this writing, Facebook has four primary location targets available. I’ve written in detail about location targeting before.
Jon Loomer
OCTOBER 5, 2020
As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Travel, Places and Events.
The Realtime Report
JUNE 4, 2019
Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Use Facebook Bookings. Follow The Trends.
Pixlee
SEPTEMBER 23, 2017
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Budget Traveling and Hacks. Nomadic Matt.
Convince & Convert
MAY 30, 2012
As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone). Let the games begin. Happiness Factor.
The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.
Ignite Social Media
APRIL 6, 2020
Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). YouTube, TikTok) still plan to do so after the crisis.
Convince & Convert
SEPTEMBER 29, 2010
I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s plastic surgeon: Adventure Travel! The Travel, Tweets, & Trends Report. The free executive summary is available here or here.
Hootsuite
AUGUST 23, 2023
If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Do Facebook hashtags matter?
Jon Loomer
OCTOBER 5, 2020
As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Travel, Places and Events.
Waxing UnLyrical
AUGUST 15, 2019
During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The data presented will be backed by a series of well-researched statistics. Bottom Line.
Jon Loomer
MARCH 28, 2018
In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. An example: A car dealership wants to reach people in the market for a car. Business travelers. The first shoe drops.
Sprout Social
MAY 26, 2020
Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.
Social Media Strategies Summit
SEPTEMBER 25, 2019
In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap.
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?
Pixlee
OCTOBER 30, 2019
Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. He can be reached via Facebook or check his Twitter.
Pixlee
AUGUST 10, 2020
TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.
Hootsuite
DECEMBER 8, 2022
The benchmark is essentially the norm for social media marketing success. You can set up custom timeframes, switch between networks — Instagram, Facebook, Twitter, LinkedIn, and TikTok — and look up benchmarks for the following metrics: Profile impressions. Facebook Page impressions: 377,000. Facebook posting frequency: 0.51
Jon Loomer
MAY 10, 2016
If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Ads for Travel. Dynamic Product Ads Are Now Dynamic Ads.
Ignite Social Media
AUGUST 2, 2022
Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.
Keyhole.co
APRIL 3, 2024
It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.
Hootsuite
SEPTEMBER 25, 2023
Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.
The Realtime Report
OCTOBER 4, 2012
Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. How exactly does it work?
Keyhole.co
MARCH 24, 2024
But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In this exponential success, social media played a significant role.
Keyhole.co
DECEMBER 23, 2023
The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. However, the brand did not rely on that factor alone where marketing campaigns are concerned. Instagram: 1.3
Hootsuite
JULY 6, 2023
Facebook has 2.93 So if you’re feeling the pressure to create great Facebook content, we get it — that’s a lot of people to entertain with your posts. And that means mastering the art of a great Facebook caption. A great Facebook caption will add context or showcase your brand’s point of view. It’s seriously easy.
Techipedia: Tamar Weinberg
MAY 5, 2010
After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.
Sprout Social
AUGUST 26, 2021
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.
Mindjumpers
AUGUST 29, 2012
Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. I have taken a look at what it has to offer.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content