Remove category lead-generation
article thumbnail

Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. The Change.

Facebook 212
article thumbnail

There Are Some Crazy Things Facebook Advertisers Can Do with ChatGPT: Just Ask ChatGPT

Jon Loomer

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

article thumbnail

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. There are 3 main categories to assist with the overall goal of your ad. These categories consist of awareness, consideration and conversion.

Facebook 138
article thumbnail

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107
article thumbnail

COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). YouTube, TikTok) still plan to do so after the crisis.

article thumbnail

How to Succeed with B2B Facebook Ads

Oktopost

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

B2B 118