Remove influence

Buzz Marketing for Technology

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. I draw a hard line between Influencers and Advocates. Share this on Facebook.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers.

B2B 194
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Share this on Facebook. Could Facebook become a Lead Nurturing platform? Subscribe to the comments for this post?

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Share this on Facebook. Could Facebook become a Lead Nurturing platform? Subscribe to the comments for this post?

Types 255
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! So what does a CDO do?

Marketing 258
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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Like keywords – perhaps there is a bidding process for these individuals that rank highly on influence for a particular topic. Tags: Social Networking Advertising Facebook.

CPA 100
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Does product pricing influence the purchase decisions of your customers? Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Reach the right audience.

Retail 217