SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Many insurers now have a “social media” endorsement.

Insurance 174

Insurance Activities Social Media Policies 174

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

SEPTEMBER 2, 2016

When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You are in control of your business, your time and your investment in social media, period.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat.

Examples 96

Examples FAQ Insurance Retail 96

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. Or host a Question and Answer event with a notable person. Their shutdown process is equally commendable. Obvious stuff.

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. Delegation equals death in social media. White papers. Social Media and Community Building.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. But then, it all changed.

Social Media 119

Social Media Strategy Consultant RSS 119

Social Media Strategery

OCTOBER 27, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 Be active within the social media and Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Enterprise Social Computing. Social Computing. Social Media. Social Media Summit. Social Networking.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Stop the Posturing About Government 2.0 Development , Social Media Stand Out and Do Something! Time to step out of the echo chamber of the social media blogosphere.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

agora pulse

MAY 26, 2020

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. What Is a Social Media Landing Page?

Social Media 150

Social Media How To Discount Campaign 150

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Social Media Strategery

MARCH 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 I’m one of the leads for our social media/Government 2.0

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. For example, “This Facebook contest will drive 100 new leads in 90 days.”. •

Conference 196

Conference Social Media SEO Marketing 196

ProBlogger

MARCH 1, 2017

Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. While hosting a webinar obviously allows you to garner leads in the days and weeks leading up to the event, it goes far beyond collecting an email address and plugging it into a spreadsheet. “A Use Social Influencers.

Real Estate 20

Real Estate eBook Hosting Discount 20

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Hootsuite

JULY 24, 2019

Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. 16 winning Facebook ad examples to learn from. Snag Tights.

Examples 112

Examples Campaign Facebook UGC 112

ProBlogger

APRIL 6, 2011

I’d network on IRC and ICQ, email my questions to them and put them up on a very ugly Geocities-hosted website. Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. Online surveys. Conversions.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Your Escape From 9 to 5

JULY 8, 2022

Social media and smart phones. So it doesn’t matter whether you are a blogger, a brand or social media marketer, You need to make your content human. What media do they consume? YouTube videos, white papers, podcasts? Hosting your blog. This is a heady and powerful mix. per month.

eBook 52

eBook How To Smart Phone Engineering 52

Convince & Convert

JUNE 29, 2012

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer).

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Listen Now. You were in the ring of honor.

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

MARCH 1, 2012

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Jim: Hey everybody. Eric: Small doses.

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JUNE 12, 2013

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. It’s also effective to host the graphic on a CDN if you’ll ask people to embed it.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Myrland Marketing

SEPTEMBER 21, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.

Comments 83

Comments Conversation Social Media Wikipedia 83

Hootsuite

NOVEMBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. From spurring ideas to implementing designs to automating social media posts , there are many great content marketing tools to make a content marketer’s day more productive and less stressful.

Tools 104

Tools Content HootSuite Marketing 104

Webbiquity SMM

NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. That information may be third-party links, but may also be hosted on the company’s website or blog. “Abandon” such tactics at your own risk.

B2B 188

B2B Research Newsletter Conference 188

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Writtent Blog

JULY 1, 2014

I couldn’t help but adore HootSuite’s recent blending of social media networks and HBO’s hit series Game of Thrones in a totally shareable social media image: Image source. Be an Early Adopter of Facebook Insights. Host a Webinar. Spend More Money. Think Small. Infographics are so 2013. Blogs stagnate.

Content 95

Content Nielsen Marketing Repository 95