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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. Related posts: Facebook advertising facts. Wikipedia rules the waves.

Study 377
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? How to monitor live traffic on your site when hosting an online event?

Analytics 167
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Brands 114
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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). The difference between a business goal, KPI and objective.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Nobody likes stream cloggers. Underfeeding. Over repetition.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. Source: Acquire White Paper.