agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Leverage retargeting. Test and track Facebook Ads data. Who to retarget.

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Conversation Tips Facebook Advertising 127

Ignite Social Media

OCTOBER 27, 2021

Facebook and Instagram have taken it a step further and are launching shoppable ad units as well. Major networks such as Facebook, Instagram, TikTok, and now YouTube, have all enabled Livestream shopping capabilities that allow audiences to view products, save items, and make purchases all while viewing a live video on the networks.

Social Media 166

Social Media Social Networking Instagram Trends 166

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. I’d push people through several stages of a campaign, showing them a different ad every few days. It was generally seen as good practice to have multiple ad sets, if not multiple campaigns, dedicated to each audience segment. What about 10%?

How To 189

How To Groups Groups Campaign 189

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. Ad revenue continues to grow. In 2018, LinkedIn ad revenue totaled $1.16B and that number is expected to double by 2022. There are several different use cases with retargeting website visitors. Lookalike Audience Lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

JULY 11, 2023

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. What audiences should you target with paid social media ads? No problem.

Advertising 60

Advertising Social Media Brands CPM 60

agora pulse

OCTOBER 31, 2017

Are you posting more video to Facebook and Instagram these days? Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads. Video View Retargeting Audiences. Select “Create Audience”.

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Instagram Video Facebook How To 138

agora pulse

SEPTEMBER 7, 2017

The cheapest way to generate leads and sales for your business using Facebook advertising is to use Facebook retargeting audiences to reignite your warm audiences to get them to opt-in for what you have to offer or purchase from your business. Smart Ways to Create Affordable Facebook retargeting audieces.

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Facebook Banking How To Cost 130

Ignite Social Media

JANUARY 14, 2020

Last October, Snapchat announced their newest addition to their ad offerings: dynamic ads. By joining Facebook, Instagram, and Pinterest in offering dynamic ads, Snapchat will make it easy for e-commerce advertisers to get their products in front of its users. Broad Targeting Lead Conversion.

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Template Templates Advertising Products 95

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads. Install the Facebook Pixel First. All that can be overwhelming.

B2B 111

B2B Facebook Marketing How To 111

Jon Loomer

AUGUST 3, 2022

If you can’t use your pixel, you aren’t able to track results, optimize for a conversion, or target those who clicked on your ad. If a large percentage of your audience consumes your content while on an iOS device, tracking opt-outs could significantly impact your reporting, optimization, and retargeting.

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CPC Metrics Advertising URL 198

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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Eventful YouTube Video Google 212

Ignite Social Media

MAY 27, 2021

Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook. Audiences that are served retargeting messages often have stronger than average conversion rates compared to other target groups.

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Privacy Social Media Apple Advertising 155

agora pulse

JANUARY 3, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. Website visitors are the perfect start for your Facebook targeting campaign.

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B2B Advertising Facebook Marketing 112

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

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Apple News Buy Tumblr 149

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Advertising Engagement Types 213

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. On Facebook, this tendency to trust other users’ opinions and content results in more effective ads. Do a Product Demo on Facebook Live.

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UGC Facebook Library Transportation 72

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. It doesn’t mean that Facebook is wrong here.

Facebook 212

Facebook Privacy Advertising Report 212

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. .” Watch it below… @jonloomer Use ChatGPT to generate Facebook ads campaign strategy ideas.

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Strategy How To Facebook Training 207

Techipedia: Tamar Weinberg

APRIL 25, 2013

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting.

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comScore Engineering Yahoo Advertising 163

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? There are reasons your ads aren’t succeeding. 20 Reasons Your Ads are Failing. “Why aren’t my ads working? Ad Format.

Facebook 137

Facebook Sample Samples CPM 137

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget.

CPM 148

CPM CPA ROI Campaign 148

Ignite Social Media

MAY 13, 2021

Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Platform Integration.

API 155

API Conversation Tips Facebook 155

Ignite Social Media

NOVEMBER 2, 2020

Something else brands should be excited about is the ability to create retargeting audiences from Reels. While it is still new, Reels has yet to be monetized (meaning no ads are appearing in the Reels feed YET). For brands looking to grow their social media advertising on Facebook and Instagram, this is a great opportunity.

Instagram 179

Instagram Brands Sports Feed 179

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Image credit: Austin Distel on Unsplash. Become a better writer. build a strong brand identity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Laurel Papworth

MARCH 17, 2021

Are you a social media manager in Higher Education interested in pixel retargeting, Facebook Ads, Twitter Ads, YouTube Ads, LinkedIn Ads and so on? RESOURCES Facebook Ads and LinkedIn ads for #HigherEd #EdTech #EduAu. RESOURCES Facebook Ads and LinkedIn ads for #HigherEd #EdTech #EduAu.

Social Media 52

Social Media Facebook LinkedIn YouTube 52

Hootsuite

FEBRUARY 18, 2020

That said, most agree that Facebook is the best site for social media lead generation. billion people use Facebook every month—making it the social media platform with the largest population. Facebook also offers some of the sharpest tools to collect leads on its platform. Use social lead ads. Facebook lead ads.

Social Media 145

Social Media How To HootSuite Discount 145

agora pulse

SEPTEMBER 26, 2017

Video is getting priority placement in the Facebook newsfeed these days. If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy. Affordable to develop a retargeting audience.

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Video Facebook Smart Phone Organization 128

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The most excruciating part may be how value is added for the purchase event. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. GO HERE TO SIGN UP!

Eventful 200

Eventful How To Facebook Energy 200

Postcron

NOVEMBER 21, 2019

In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel. According to research by Forrester, ad recall from Instagram ads is about 2.8x Instagram also has access to Facebook’s powerful retargeting capabilities.

Instagram 130

Instagram Social Media Tools Metrics 130

Buffer Social

MARCH 4, 2019

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business.

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Campaign Overview Advertising Buy 75

agora pulse

MARCH 25, 2020

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Consider going more into Pinterest, YouTube, and Google instead—where people are actively searching rather than being interrupted with your ad.

Social Media 199

Social Media Social Media Management Issues Team 199

Convince & Convert

JUNE 4, 2014

Retargeting is growing up and facing new challenges. The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. However, about 33 percent of agencies and 22 percent of brands are now using Creative Retargeting.

Industry 146

Industry Data Survey Mobile 146

Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

API 91

API Conversation Facebook Marketing 91

Socialmedia.biz

SEPTEMBER 11, 2018

Invest in paid marketing: In the last two years, the number of marketers who’ve leveraged promoted posts on Facebook to generate leads has increased by 80%. Most social media platforms offer affordable paid marketing plans (Facebook starts at $10/day), incredible targeting capabilities across thousands of data points and a solid ROI.

Social Media 93

Social Media ROI Influencer Campaign 93

Sprout Social

NOVEMBER 25, 2020

This is your one-stop shop to better performing paid ads. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. Here we’ll break down specific strategies for each major social network: Facebook advertising strategy. When it comes to social ads, Facebook is king.

Advertising 142

Advertising Resources Social Media Instagram 142

Pixlee

FEBRUARY 13, 2020

Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials. How Effective is Retargeting? How to Set Up Your Retargeting Campaign.

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Instagram Video How To Airlines 55