Hootsuite

OCTOBER 19, 2023

From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Swoveralls nailed it in their Black Friday post, using stop-motion to showcase their overalls seamlessly transitioning from couch to work in no time.

Examples 87

Examples Social Media Instagram UGC 87

Sprout Social

MARCH 21, 2022

There are three different types of Instagram Guides—post, product and place Guides. Each type breathes new life into existing posts and can help you reach people in new ways. Product Instagram Guides. Product Guides feature ecommerce products sold on Instagram. Choose posts, products or places.

Examples 103

Examples Instagram How To Curation 103

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

NOVEMBER 2, 2023

The Body Shop spreads vegan love View this post on Instagram A post shared by The Body Shop India (@thebodyshopindia) The Body Shop shows love goes beyond romantic relationships with this Valentine’s Day social post promoting their vegan products. Huckleberry Co. Playstation asks, be my player two?

Examples 88

Examples Social Media Apparel Banking 88

Social Media Strategies Summit

MARCH 1, 2024

If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. But video isn’t a silver bullet.

Video 229

Video Trends Marketing Mobile 229

Social Media Strategies Summit

APRIL 11, 2024

83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. For example, check out the Moto Machines Instagram profile. Source: instagram.com 4.

Social Media 225

Social Media Tips Marketing UGC 225

Hootsuite

DECEMBER 4, 2019

You can also use Facebook Live or Twitter Live to host a preview event for upcoming products or to stage a live demonstration of your services. It can take years to build trust in your brand , but showcasing real people who work at your company can build a personal connection with your audience much more quickly. Hello Volume!

Examples 145

Examples Social Media Brands Content 145

Social Media Strategies Summit

AUGUST 1, 2019

It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Because it works. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. Source: Glossier.

Influencer 114

Influencer Examples Brands Fashion 114

Social Media Strategies Summit

SEPTEMBER 25, 2019

How an AI Chatbot works. To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power. This tool helps customers shop and purchase products, but it also serves them inspiration, tutorials, and support that is tailored to their interests.

Examples 185

Examples Real Estate Hotels Marketing 185

Sprout Social

JANUARY 25, 2022

4 Types of customer journey maps & examples. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, your brand might be mentioned. You won’t know what’s not working until you map it all out.

Examples 92

Examples Template Templates How To 92

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. For example, Instant Pot has published rules for anyone planning to join its 3.2 In fact, 83% of customers say they feel more loyal to brands that respond to and resolve their complaints.

Social Media 179

Social Media Tips Guidelines Policies 179

Hootsuite

FEBRUARY 10, 2021

When people started organically using Messenger to request general info about the skincare brand and products — and even trying to place orders! Haven Life. Emphasizing the simplicity and speed of the process worked to draw in customers. Emphasizing the simplicity and speed of the process worked to draw in customers.

Examples 145

Examples Facebook How To Instant Messaging 145

Social Media Strategies Summit

NOVEMBER 30, 2022

Francis Bourgeois is a great example. It sounds weird, but it works. All while keeping its product front and center of the messaging. For Black History Month 2022, the fast food giant launched its Future 22 campaign , which celebrated the work of 22 young, gifted Black leaders. million followers on Instagram and 2.7

Campaign 304

Campaign Brands Influencer Collaboration 304

Social Media Strategies Summit

NOVEMBER 2, 2023

Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years. It’s also important to draw clear boundaries between work and downtime, particularly for office-based employees.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Jon Loomer

MARCH 16, 2024

Everything was great for the past month and suddenly stopped working. “YES! ” Your Results are YOUR Results The reality is that in almost all cases, these examples are anecdotal. We aren’t promoting the same product. The life of a Meta advertiser is littered with adversity and bumps in the road.

Compete 125

Compete Advertising Cost Examples 125

Hootsuite

AUGUST 26, 2019

We’ve rounded up the top 11 Twitter contest ideas and included examples to get your creative juices flowing. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. 11 Twitter contest ideas. Retweet to enter.

Examples 111

Examples Twitter HootSuite Hashtag 111

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaign 91

Campaign Content Upcoming Authentication 91

Hootsuite

OCTOBER 7, 2020

Read on for tips, tricks, and plenty of examples to prompt your audience to make your dreams (popcorn-massage-related or otherwise) come true. Fix their love life? One example: “Sign up for my course to earn $1,000 a day on your blog!” Try A/B testing to measure what works best, and then tweak, polish, and try again.

Examples 145

Examples Social Media How To Instagram 145

Social Media Strategies Summit

SEPTEMBER 28, 2023

Using content from actual users is helpful for consumers, allowing them to see how people use a product in real life in a relatable way. Create a collage of images of the product paired with UGC that showcases the post-purchase moment of an actual consumer. Include a testimonial post caption from the customer if available.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%. Watch the video below.

Influencer 112

Influencer Retail Marketing Discount 112

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Click To Tweet A great example of this behavior is r/buyitforlife. How can this be true? We’re seeing this behavior change across the board.

Reddit 145

Reddit Research Loyalty Survey 145

Social Media Strategies Summit

APRIL 25, 2023

Cater to Commercial Intent Catering to commercial search intent means focusing on potential customers’ reasons for searching for a product/service when they’re just a step away from hitting that “buy now” button. Example A solid example of this practice is the in-depth product review from Shop Solar Kits below.

Conversation 158

Conversation Company Loyalty Case Study 158

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. This example from Montreal-based shoe brand asks participants to tag three friends, increasing the odds of additional tags. View this post on Instagram. and ????????LIKE

Examples 111

Examples Social Media Instagram Hashtag 111

Jon Loomer

JANUARY 15, 2024

For example, if you created a single-image or carousel ad with images, it may help to add music when shown in Reels or Stories feeds. We’re unable to get a real-life preview because the ad would first need a comment to display in this way. In the image example above, it zooms in and out. I uploaded 1:1, 9:16, and 1.91:1

Real Estate 174

Real Estate Metadata Template Templates 174

Ignite Social Media

NOVEMBER 6, 2023

In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. But before we get to some examples, let’s discuss why they work so well. The step-by-step nature appeals to visual learners.

Influencer 96

Influencer Campaign Video Instagram 96

Writtent Blog

OCTOBER 13, 2014

To help you jazz up your headlines, here’s a detailed list of 15 tried-and-test words that work excellently in titles and are proven to attract more traffic. Example: 15 Must-Use Words in Your Headline. Example: 21 Surprising Statistics You Never Knew about Blue Whales. Example: 7 Facts about Volcanoes that Will Blow Your Mind.

Examples 111

Examples Price Class Statistics 111

Later

FEBRUARY 17, 2019

Planning a new product launch on social media can feel daunting, but it’s also a huge opportunity to attract new followers, make sales, and convert your existing audience into customers! Ready to plan your new product launch on social media? How to Plan a New Product Launch on Social Media – Step #1: Define Your Goal.

Examples 85

Examples Products Social Media Instagram 85

Social Media Strategies Summit

NOVEMBER 4, 2021

Then, get to work and produce high-quality content optimized to win top positions on SERPs, helping you reach your target audience more quickly than by going after popular search terms everyone else is covering. Example: :3ildcat. Example #1: Transparent Labs. Example #2: SomniFix. Example: Taskade.

Content 220

Content Marketing Compete Case Study 220

Social Media Strategies Summit

MAY 4, 2023

NASA To some extent, there’s little point in analyzing NASA ’s content strategy: it’s a cool, world-famous agency engaged in groundbreaking work that many people find extremely exciting. Like South Metro Fire Rescue, the agency has seen a lot of success with “day in the life” content. However, there’s still plenty to learn here.

YouTube 130

YouTube Education Resources Social Media 130

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. To build brand awareness for a new product. You can link to your homepage, your newest product, or your latest blog post. For example, We Wore What Shop favors soft colors in backdrops. Tips on how to use your product. A day in the life videos.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. Lily Singh Lilly Singh is a shining example of how to go from being a YouTube influencer to launching a legit media career and personal brand. Emma Chamberlain Emma Chamberlain proves the power of day-in-the-life style content.

YouTube 106

YouTube Influencer Meme Review 106

The Realtime Report

JUNE 2, 2023

6 Ways How Office Relocation Can Boost Productivity Are you looking for ways to enhance productivity in your office? The physical environment of your workplace plays a significant role in shaping employee productivity, engagement, and overall satisfaction. A streamlined workspace design can do wonders for productivity.

Products 91

Products Transportation Collaboration Instant Messaging 91

agora pulse

SEPTEMBER 10, 2020

Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work. The good news: You can create a work-life balance. And you might not hit productivity nirvana every day of your social media career. Why am I qualified to talk about work-life balance anyway?

Social Media Management 148

Social Media Management Social Media System Team 148

Writtent Blog

NOVEMBER 6, 2023

You feel their energy, feel their attitude to life, feel their wisdom and strength. Helen: In your book you say, “Writing a book… is one of life’s most satisfying achievements.” So, through my life I worked with engineers and I’ve had the steam to change the software, change the hardware. Guy Kawasaki.

Crowdsourcing 98

Crowdsourcing Hotels Engineering Publishing 98

Sprout Social

APRIL 9, 2024

For example, surprise and delight has become the hottest trend in marketing (not just social media). Another great way to create an environment of empowerment is to encourage them to let you know when a content series or content type just isn’t working and to provide them the ability to kill it. But social media doesn’t work this way.

Team 92

Team Meeting Report Social Media 92

The Realtime Report

OCTOBER 10, 2022

Wellbeing in the workplace is so important because it helps to make employees feel that they are supported and productive when they are at work. Ensuring mental wellness requires more than a few sessions of yoga, for example. Unlike previous years, business owners will now have more to work with than ever before.

Examples 91

Examples Cost Study Products 91

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119