Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. Some of the most successful examples of influencer marketing campaigns center on authenticity.

Influencer 96

Influencer Brands Collaboration Authentication 96

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

NOVEMBER 30, 2023

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social. by product line, sentiment, question type, etc.). An example buyer persona.

Data 138

Data Social Media Sentiment Team 138

Hootsuite

MAY 21, 2020

What is social media monitoring? Social media monitoring is the act of monitoring social media for information relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). 15 social media monitoring tools. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 4, 2021

Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Analyze by content type or topic category. Sprout’s tagging feature makes this type of analysis easy. Benchmark against competitors.

Data 119

Data Metrics Sentiment Analytics 119

Sprout Social

AUGUST 17, 2021

Their surges are often linked to a social event, like a Reddit post or Tweet. For example, Dogecoin’s popularity was initially spurred on by a post in r/SatoshiStreetBets (a crypto-focused offshoot of r/WallStreetBets). . Fifty-four percent of marketers say that video is the most valuable content type for achieving social goals.

Questions 113

Questions Sentiment Meme Trends 113

Keyhole.co

FEBRUARY 16, 2024

Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Why you need a YouTube competitors analysis tool ? Which of those should you analyze?

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand.

Survey 88

Survey Brands Sentiment Template 88

Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. For example, let’s say your brand is selling creatine supplements. Here’s a brief example: Your latest campaign used the branded hashtag #EcoStride for your line of eco-friendly sneakers.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Social media helps employers spread key information about their company values and culture. 6 Benefits of using social media for recruitment There are many advantages to using social media when sourcing candidates.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 6, 2023

We’ll also explain the criteria brands can follow to decide which social media app to invest in. Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. And don’t forget about social listening.

Features 95

Features Social Media Curation Geotagging 95

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 102

Reddit Brands Meme Forums 102

Sprout Social

JULY 19, 2022

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Using hashtags on different social networks. Hashtagging examples to spark your next big idea. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 115

Hashtag How To Guidelines Telecommunications 115

Oktopost

SEPTEMBER 2, 2020

Every time a lead or contact interacts with your social content, Oktopost automatically creates a Social Activity record in Dynamics. Attribute Leads to Social Channels. Here’s a fact: social drives revenue for B2B. All this data will be available inside your CRM – and you can use it any way you want.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Hootsuite

MARCH 15, 2021

For example, actor Daniel Dae Kim uses a Twitter mention to bring Nike directly into his conversation: Thank you, @nike. For example, if the user has protected their Tweets , the reply will only be visible to their immediate followers. And begin typing your Tweet. We’re just doing it. StopAsianHate [link]. pity purchase [link].

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

JANUARY 24, 2022

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Brand sentiment. Social share of voice. sentiment analysis).

Data 95

Data Social Media HootSuite Template 95

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Who is in charge of them.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Social listening is a prime example of this concept.

Data 91

Data Sentiment API Analysis 91

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. For example, if you are media site you get paid for advertisements and more traffic means more money! Sentiment Analysis. What type of tools can you use? Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Audiense

MAY 17, 2018

The social networks, devices and other parameters of their online behaviour. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. A practical example: MarketingProfs.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

OCTOBER 12, 2020

Social marketers know this—according to the latest Sprout Social Index , 69% of marketers say their primary goal for social is increasing brand awareness. There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. hey @duolingo , i'm coming for your ass.

Content 141

Content Metrics UGC Conversation 141

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Fans beget more fans.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

MARCH 13, 2019

Either way, B2B social listening helps put those mentions into context. For example, this shout-out from a satisfied Sprout customer reinforces the fact that our customer support team is crushing it. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers.

B2B 101

B2B How To Sentiment Reddit 101

Sprout Social

FEBRUARY 5, 2020

Is sentiment trending up or down? Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV. Are there common issues cropping up? It’s not just software companies that need product feedback.

Tools 87

Tools Sentiment How To Team 87

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Every agency starts with a specific type of expertise.

Social Media 105

Social Media Strategy Case Study RFP 105

Sprout Social

FEBRUARY 2, 2023

The findings help Figo reinforce the value of social at their company and pulse-check brand health. By posting every work day, she could identify which content types generated the highest impressions and engagements. Use these rich sources of social data to calculate your ROI and socialize your results internally.

Social Media 107

Social Media Insurance ROI Meme 107

Hootsuite

AUGUST 2, 2022

A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. Simply type the keywords into the search bar and see who hits first. Use Hootsuite Streams to track them across every social network. Each of your goals needs to be: Specific. Measurable. Attainable. Time-bound.

Template 79

Template Templates Strategy HootSuite 79

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. What type of programs can you sign influencers up for? Brand Ambassador.

Influencer 104

Influencer Social Media How To Campaign 104

Razor Social

MARCH 30, 2016

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Online social listening on YouTube starts with your brand name. Here’s a good example of curated reviews for Blue Apron. Take a more holistic approach to your online presence.

Reddit 96

Reddit Tumblr YouTube Review 96

Buzz Marketing for Technology

DECEMBER 15, 2009

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76