Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 107

Process Sentiment Analysis Applications 107

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

NOVEMBER 30, 2023

There are two main types of competitors: direct and indirect. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

Comparison 107

Comparison Analysis How To Sentiment 107

Convince & Convert

AUGUST 23, 2017

Clearly, the timing and the sentiment were spot-on, because you don’t get 3.5 Here are the three main types of social media quotes, and why they all suck. President Obama’s use of Nelson Mandela’s words is a perfect example of this technique. This is huge on Instagram, in particular among business-types.

Types 124

Types Social Media Sentiment Course 124

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This allows you to observe how people are responding to products or services in multiple scenarios, and track what types of conversations are happening.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. This type of social proof can emphasize how a product or service provided a solution to a common problem.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JANUARY 9, 2024

This enables it to adapt to a variety of data types and datasets and extract deeper insights for far more sophisticated analysis than traditional data analytics. For example, with an AI tool, companies no longer need to assign personnel to check every customer email or ticket to understand the request or complaint. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Categorize customer and complaint types Generally, disgruntled customers and their complaints fall into specific categories.

Reputation 102

Reputation System Brands Knowledge Base 102

Convince & Convert

AUGUST 23, 2017

Clearly, the timing and the sentiment were spot-on, because you don’t get 3.5 Here are the three main types of social media quotes, and why they all suck. President Obama’s use of Nelson Mandela’s words is a perfect example of this technique. This is huge on Instagram, in particular among business-types.

Types 94

Types Social Media Consultant Sentiment 94

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Types of audience engagement There are several different ways audiences can engage with your brand on social media. For example, the average daily inbound engagements per post in 2023 was 14. What is audience engagement? How do you compare?

Engagement 102

Engagement Tips Loyalty Metrics 102

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. What types of special offers and product features are being discussed on social media? For example, look at your most effective email blasts and try re-using those subject lines.

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

MAY 31, 2023

For example, I’m working on the city’s annual Pride Month campaign. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state.

Sentiment 120

Sentiment Press Release Analysis Team 120

Ignite Social Media

APRIL 15, 2024

They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

Influencer 141

Influencer Retail Marketing Discount 141

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. For example, the United States may be annotated as The United States of America, The US and U.S.

Brands 84

Brands Sentiment Analysis Marketing 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 70

Analysis Data Sentiment Metrics 70

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. With this context in mind, let’s take a look at the different types of AI writing prompts needed to achieve various tasks. Here’s a look at how different types of AI writing prompts serve various purposes. What are AI writing prompts?

Tools 97

Tools How To Sentiment Training 97

Sprout Social

JANUARY 21, 2021

Another prime example is marketing during a recession. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations.

Sentiment 132

Sentiment How To Marketing Analysis 132

Keyhole.co

MAY 9, 2024

They might be job titles, such as #marketingmanager, or industries, like #SaaS or be informed by your latest applicant pool example , so you know you’re targeting the right people. Examples might be #startupmarketing or #webdesign. Analyzing this data helps you understand what types of topics your audience wants to see more of.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. For example, here’s what a social media mention looks like on X: 2. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 139

Analysis Strategy Sentiment Comparison 139

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. For example, Zoho’s Zia AI assistant handles responses by identifying self-service resources that are helpful (and keeping track of the resources that aren’t ). The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 83

Software Tools Knowledge Base Hubspot 83

Keyhole.co

JANUARY 16, 2024

Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Pam Moore

MAY 19, 2023

Examples of common limiting beliefs about AI in marketing include: “AI will replace human jobs.” If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents. Included are examples for both artificial intelligence (AI) and marketing automation.

Team 148

Team Marketing ROI Training 148

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi They are also your best evangelizers and key to building your employer brand.

Analytics 84

Analytics Conversation Brands Sentiment 84

Pam Moore

MAY 19, 2023

Examples of common limiting beliefs about AI in marketing include: “AI will replace human jobs.” If left unchecked, these types of limiting beliefs can prevent teams from recognizing the opportunities that AI presents. Included are examples for both artificial intelligence (AI) and marketing automation.

Team 147

Team Marketing ROI Training 147

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

FEBRUARY 7, 2024

For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, Gymshark has an affiliate program and an ambassador program.

Influencer 99

Influencer Brands Collaboration Authentication 99

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. For example, hopping on the viral “ Area 51 ” trend, Bud Light launched a special edition of their beer and marketed it on Twitter. So what are you waiting for?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

MAY 3, 2023

For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target. For example, say your brand uses both #HashtagA and #HashtagB, and each is getting equal reach. For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB.

Hashtag 52

Hashtag Social Media Sentiment How To 52