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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Process 110
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. It’s not just regular e-commerce that starts with a social ad.

Examples 221
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. For example, you could create a carousel that walks users through setting up a specific software or tool. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Maybe some processes are repetitive, or some solutions cause more friction.

Examples 103
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Consumers say they find this type of video content to be 2.5X Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems.

Video 229
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Examples of AI in Marketing. To help you get started, we’ve compiled 10 impressive examples of AI in marketing. For example, one digital ad written by humans read: “Access cash from the equity in your home.” Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

Examples 200
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

Just type in a keyword and get a plethora of autocomplete data from major search engines like Google. These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time. You can create simple or complex systems to manage your creative process.

Process 109