Small Business Mavericks

JUNE 5, 2014

In another example, does your customer service department know what marketing is doing? Your online marketing has to be part of your offline experience or your customer will react negatively. If they go to your website, or look you up on the phone, or check your Facebook page, will those hours match the ones on the door?

Health Care 87

Health Care Marketing Analysis Advertising 87

Small Business Mavericks

MARCH 13, 2015

Maria Contreras-Sweet, The SBA Administrator, used the DTV scenario as an example in her speech at the White House Summit on Cybersecurity and Consumer Protection. If your online marketing strategy isn’t answering the questions being asked, you are missing a great opportunity to connect.

Marketing 70

Marketing Education Software Advertising 70

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. .

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. An example is the relationship the social network has with Google competitor Bing in the search market.

Social Media 98

Social Media Marketing Compete Social Networking 98

Small Business Mavericks

JANUARY 10, 2012

If you read some web gurus, there’s no such thing as too much social media marketing. While there are benefits to having a broad approach to social media marketing, you do need to concentrate on areas that are successful. They can become the link between your social media marketing and your primary website.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

JULY 19, 2012

I never thought I’d say this, but the Fortune 100 are learning how to market themselves online – and they’re doing it in rather unexpected ways. Of course, we’re talking about companies that are accustomed to interrupting our regular programming to blast us with marketing messages on our televisions and radios.

Video 93

Video Marketing YouTube Small Business 93

Small Business Mavericks

FEBRUARY 10, 2012

As a marketing consultant, there are times when I wonder if Internet has some magical hypnotic effect on small business owners. When it comes to marketing, many of the good old-fashioned strategies still work. If you are doing business internationally, traditional marketing strategies are limited.

Strategy 93

Strategy Marketing Fashion Small Business 93

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? When it comes to creating an online presence, that is, building a website, when should you start that marketing process?

Marketing 114

Marketing Small Business Case Study SEO 114

Small Business Mavericks

FEBRUARY 19, 2012

Take a tradesperson as a an example. If we take the tradesperson as an example, they could buy into a franchise (which offered training and support for the ‘business’ side of their business), partnered with accountants and bookkeepers for financial advice, and perhaps even partnered with marketing professionals.

Small Business 107

Small Business SEO Training Examples 107

Small Business Mavericks

MARCH 11, 2014

Forrester Research has a new report that essentially tells how many businesses are still behind when it comes to digital marketing. One example that is mentioned is Staples, the office products brick and mortar store, which is getting 50% of its sales from its online store but isn’t ready to go digital yet.

Retail 101

Retail Small Business Research Report 101

Small Business Mavericks

DECEMBER 3, 2014

This is a perfect example of the reason that marketing, online or offline, has to be more about the market and less about the method. Online and Offline Marketing and Advertising Amazon facebook google online advertising online marketing strategy' What Should We Do?

Advertising 107

Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

MAY 14, 2014

The classic example is fixing the sink. Now, I know you are interested in online marketing because that is why you read this blog. And many are experienced enough to take the information they get online and utilize it to great advantage in their marketing strategies. Do you have someone in your home (or maybe it’s you!)

Cost 93

Cost Price Advertising Strategy 93

Small Business Mavericks

JUNE 19, 2014

This is particularly true with business and marketing. Because marketing is only a part of what your business is all about (unless your business is marketing). Marketing is communicating to the world so people see what your business is about and come to you for a product or service. We’ll take writing, for example.

Small Business 87

Small Business Consultant Questions Campaign 87

Small Business Mavericks

MARCH 8, 2013

Video marketing just keeps getting better and better. You want to see some examples of YouTube One Channel in action? The great thing about marketing on the World Wide Web is that it just keeps getting better. The great thing about marketing on the World Wide Web is that it just keeps getting better. Laura In The Kitchen.

YouTube 93

YouTube Video Examples Platform 93

Small Business Mavericks

JUNE 10, 2014

The Absolut ad is used as the opening example in Copyblogger Demian Farnworth’s article titled How Often Should You Change An Advertising Message? Repeat Your Marketing Message Until They Get It. That’s why online marketing strategy is so important to your business. Way Less Than You Think).

Analysis 87

Analysis Advertising Campaign Collaboration 87

Small Business Mavericks

OCTOBER 27, 2014

It was a perfect example of why businesses should be controlling their local listings. Local Internet Marketing controlling local listings local directory local listings local search' We were going out to dinner and discussing the options, and pizza was mentioned.

Directory 102

Directory List Price Sites 102

Small Business Mavericks

SEPTEMBER 11, 2012

Small Business Mavericks is not exactly a perfect example, however. I would consider it a partial match domain name since we do cater to small businesses, however, we provide online marketing services for small businesses. Small Business Mavericks. And of course there are plenty more!

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

DECEMBER 4, 2013

The example they use is a comparison in search data between “Harvard University” and “Rice University.” search engines content marketing google trends keyword research' Google Trends has announced some new innovations in its research tool. It looks like its getting better.

Comparison 101

Comparison Trends Google Research 101

Small Business Mavericks

AUGUST 26, 2014

Tech Republic looked at the ALS Ice Bucket Challenge: Why it worked and what social media marketers can learn. A lot of marketers are trying to learn from this highly successful phenomena because it would be great if they could figure out the magic formula. What Marketers Can Learn. Why do humans act this way?

Energy 87

Energy Research Social Media Campaign 87

Small Business Mavericks

FEBRUARY 20, 2012

Every time a new social media site comes online, marketing people try to find ways to use it to advantage. It’s their job to look for marketing opportunities at every opportunity. You could write it off to marketing costs, however, there is still some expectation of a return. Paying for tweets is not new.

Small Business 107

Small Business eBook Reputation Buy 107

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. The same can be said for SEO and social media marketing. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

FEBRUARY 2, 2012

Like every marketing strategy , coupons have good points and bad points. Coupons can be an ideal marketing tool, however, if you’re a small business, you need to limit your costs. You can also announce similar deals – one day, five days, the first 100 customers are good examples. Groupon charged $7.50

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

SEPTEMBER 7, 2011

If possible, use your hashtag within your message (example: Ever wonder how many #marketers is takes to screw in a lightbulb?). Keyword optimize your Twitter messages. Many people track messages based on keywords. Leave room for a hashtag. Use more than one hashtag if they apply. Make your message as impactful as a newspaper headline.

Tweetdeck 173

Tweetdeck Tips URL Hashtag 173

Small Business Mavericks

AUGUST 29, 2014

He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. Casey Meraz then gets specific, using examples to show the SEO strategies that make your association with the promotion of a local event so effective.

SEO 116

SEO Eventful Small Business Class 116

Small Business Mavericks

DECEMBER 10, 2014

Your nephew, for example, goes from the gurgles & coos of baby talk to the ability to speak your language, then one day you realize you interact with him on the same level. How are the changes in SEO affecting your marketing? You can have a different kind of conversation with the same person as they grow, right? What do you think?

SEO 112

SEO Small Business Engineering Conversation 112

Small Business Mavericks

APRIL 30, 2012

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. Before even engaging on a social media marketing campaign, you should first identify where your potential customers are.

Platform 110

Platform Social Media Forums MySpace 110

Small Business Mavericks

MARCH 13, 2012

Much is written about social media and how it can be used to market your business. LinkedIn is a good example. Social media is important for marketing your business, and LinkedIn may work very well for you when it comes to driving lead. In some cases, social media can be very effective, in others, not so effective.

Small Business 112

Small Business LinkedIn SEO Social Media 112

Small Business Mavericks

JANUARY 27, 2012

Social media is certainly dominating people’s minds when it comes to online marketing to consumers, but are they the best places to network with other business owners? admittedly big markets. admittedly big markets. LinkedIn is the second choice in many other countries, yet it is not really designed for consumer marketing.

Small Business 98

Small Business LinkedIn Twitter Facebook 98

Small Business Mavericks

FEBRUARY 24, 2012

I’ll use my business as an example. We’re an online marketing consultancy , and as such, we are generally contacted by phone. Thom Craver refers to PDF files as a good example – if a visitor downloads a PDF file, that will not be reflected in your bounce rates.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Small Business Mavericks

MAY 2, 2014

You know, all the marketing strategies in the world are going to be useless if you aren’t training your employees to interact with the customer correctly. Your social media marketing plan should include appropriate training for your employees. Older workers who are just figuring social media out will make mistakes, too.

Training 70

Training Policies Social Media Guidelines 70

Small Business Mavericks

JULY 16, 2013

Some examples of brandable hashtags include: #strawsome. It’s time for small businesses to figure out how to use them for creative marketing and online branding. But hashtags are even more powerful when you can use them as a branding tool for your business. Big brands are already doing this. Slurpeedance. and #FeedUSA.

Hashtag 101

Hashtag Facebook Small Business Social Media 101

Small Business Mavericks

JANUARY 20, 2012

Most websites, whether it’s parenting, photography or pets, for example, publish advice. Most websites could break their content into sections; for example, we could have a ‘Good to Know’ series that covered SEO, social media marketing, branding – I could go on, however, I think you get the idea.

SEO 87

SEO Publishing Google Social Media 87

Small Business Mavericks

MARCH 20, 2012

When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. If you cannot afford to target the right keywords, then focus your advertising in different areas, for example, Facebook, or through banner advertising on similar websites.

Small Business 101

Small Business Paid Search Compete Advertising 101

Small Business Mavericks

FEBRUARY 16, 2012

In an era in which video, smart video, and social media dominates marketing discussions, it seems that podcasts have become the forgotten friend of business professionals. People often need to be reminded about the technology – for example, being able to download to a suitable player and played back while commuting.

Small Business 87

Small Business Reputation Video Social Media 87

Small Business Mavericks

MAY 22, 2015

Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals.

SEO 70

SEO Real Estate Engineering Process 70

Small Business Mavericks

APRIL 7, 2015

A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. According to the marketing professional sharing the story, business picked up even though it was a slump season. How could you adapt this idea to your own business?

Real Estate 70

Real Estate Foursquare Social Media List 70

Small Business Mavericks

JUNE 3, 2014

I’ll use mobile advertising as an example because the smaller screen size makes the ads very noticeable. The measurement guidelines for mobile advertising were finalized after a lot of discussion between various marketing groups. Native Advertising advertising advertising standards banner ads mobile marketing native ads'

Advertising 79

Advertising Mobile Guidelines Apple 79