Janet Fouts

DECEMBER 12, 2014

Here’s an example. Here’s a great example of how promoting a page through Facebook worked for one brand. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Posts that push people to enter promotions and sweepstakes with no real context.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JANUARY 14, 2013

Next week, on Tuesday January 22 at 1 PM PST I’ll conduct a short 45 minute web class just for people who work in sales and want to understand how to efficiently use social media tools to learn more about their market, turn prospects into leads, monitor the competition.

Social Media 144

Social Media Class Consultant Course 144

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

APRIL 18, 2012

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! To feature case studies or examples of real people who have impacted you, your product or the world. Scan it, extract information and move on. Like me back.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

APRIL 5, 2012

For example; if you have 10 fans who each have 100 friends then their reach is considerably lower than another page with 3 fans who each have 1,000 fans. To me it seems like a marketing ploy to put the reach as the one big graph in your “insights” tab and not the “people talking about” tab. Why am I suspicious?

Facebook 191

Facebook Metrics Organization Applications 191

Janet Fouts

NOVEMBER 6, 2013

I frequently do hangouts to meet with clients and potential clients, and I co-host a weekly hangout on-air called The Friday Hangout with Steve Farnsworth and Adam Helweh featuring industry leaders in digital marketing and we have a pretty good following.

Google 142

Google Domain Name Insurance Guidelines 142

Janet Fouts

AUGUST 13, 2011

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. Around one in ten registered users, for example, are thought to be from France. Choosing your networks. About the author.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

DECEMBER 2, 2011

For example: A page can’t follow you until you follow it first or mention it in a post. They participated in the land rush to get their Google+ pages defined and then many of them went right back to traditional marketing methods. Look at H&M for example. For most small businesses I’m saying no, wait a bit.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. They were ignoring her. ” She doesn’t and she’s right.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? You may want to start by searching only blogs, or only Twitter or videos for example. Is influence based on number of connections? Klout , Peer Index or Kred score?

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Influencer Klout URL Social Media 135

Janet Fouts

AUGUST 3, 2011

I frequently participate in Twitter chats and moderate some, for example the #TGTaste chats held by @BeaThirstyGirl and I’m participating in a few upcoming chats including #CabernetDay in September. It is not OK (in most cases) to use a tweet chat stream to market your own product or services. This isn’t about you.

How To 195

How To Hashtag Tweetdeck Upcoming 195

Janet Fouts

MAY 11, 2011

may not be reaching their intended market very well. Take my friend Shelly Kramer for example. While as a strategy at least it’s paying attention, a technology company sharing and re-sharing the latest Lady Gaga news followed by wishing everyone a #HappyJonasDay ! See, you can’t fake authentic interest.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

JUNE 18, 2015

Watch it here: There have been other great examples of this type of advertising. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across.

Airlines 70

Airlines Advertising Campaign Types 70

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? What do they do differently and can you learn from their example? It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JULY 19, 2015

Below you’ll see examples of people offering codes for retweets, favorites, follows and even for sale. According to Hashtracking , #beme generated 1,794,734 impressions with 1,500 tweets in the last day, and #bemecode generated 1,490,585 impressions with 1,500 tweets.

Trends 70

Trends Course Instagram Video 70

Janet Fouts

MAY 12, 2015

If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. For example Food and Wine magazine, Huffington Post, NBC, CNN and Ford are some obvious ones. If you start the broadcast before you do, there won’t be a title showing on your broadcast.

Video 70

Video Avatar Social Graph Twitter 70

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. Take McDonalds #McDStories campaign, for example. They analyzed more than 5.7 On the floor.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Best example? Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. It’s not about you.

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Strategy Fashion Collaboration Widget 165

Janet Fouts

FEBRUARY 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. Just one of the tools you should have as part of your online marketing. For example, I have one for a Google+ e-book. I know, social media is what I do, and I love it, but in the end it’s a tool. Basic, but often ignored.

Social Media 140

Social Media YouTube Google Tools 140

Janet Fouts

OCTOBER 31, 2011

Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. Because they didn’t do their homework and they didn’t engage their target market in a genuine way. Take Chapstick for example. How can we keep up?

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Social Media Blogger Video Comments 128

Janet Fouts

SEPTEMBER 5, 2014

.” Even with the downgrading of Google Authorship in search results, the data Google is mining from conversations on the network gives them unprecedented knowledge of your value and the market that is likely to be interested in your goods and services. to an App or Website. Here’s a video on how that works.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

SEPTEMBER 26, 2013

We had the pleasure of hosting Shel Israel–co-author of The Age of Context –on our weekly hangout, The Friday Hangout a couple of weeks ago and he talked about the chapter on “Pinpoint Marketing” and about how VinTank is using data they aggregate from a number of sources to connect with wine lovers.

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Aggregator Data Review Hosting 141